As the price of Bitcoin surpasses $120,000 again, MicroStrategy and Trump Media are laying the groundwork for major investments. The President's media company has altered its application for a Bitcoin ETF in a recent SEC filing.
MicroStrategy, for its part, made a relatively small purchase last week. This follows a significant investment the week before, and the company remains committed to steadily growing its holdings.
Bitcoin plans of Strategy and Trump Media
Since President Trump allowed investments in crypto in retirement accounts, Bitcoin has soared. There was already a global trend of corporate acquisition of BTC, but consumption is even more encouraged now.
Following this trend, Strategy (formerly MicroStrategy) and Trump Media have taken serious steps to increase their holdings:
Strategy has acquired 155 BTC for ~$18.0 million at ~$116,401 per bitcoin and has achieved BTC Yield of 25.0% YTD 2025. As of 8/10/2025, we hodl 628,946 $BTC acquired for ~$46.09 billion at ~$73,288 per bitcoin. $MSTR $STRC $STRK $STRF $STRD https://t.co/bx0814RI1w
— Michael Saylor (@saylor) August 11, 2025
Strategy posted significant returns in the last quarter, and its president, Michael Saylor, has been encouraging investments in altcoins. Compared to last week's significant acquisition, the company's commitment of $18 million seems relatively small.
Still, it represents steady progress, but Trump Media is possibly making a bigger impact than Strategy with its own announcement.
"Trump Media announced today the filing with the (SEC) of the first amendment to the S-1 form (the 'Registration Statement') for the Truth Social Bitcoin ETF. The ETF will hold bitcoin directly and offer its shares to investors, aiming to reflect the price performance of Bitcoin," a recent press release stated.
Truth Social ETF: a new peak in demand?
When Bitcoin ETFs emerged over a year ago, they revolutionized the crypto market. President Trump's business empire is currently heavily integrated with crypto, and his companies have recently initiated an ETF strategy.
This involved a dual BTC/ETH product and a basket ETF of five tokens, but the Truth Social Bitcoin ETF is currently receiving the most attention.
Additionally, some of the other filings have faced regulatory setbacks in recent weeks, while Bitcoin ETFs are a well-established market. To better prepare for this future offering, Trump Media has become the sixth largest private investor in BTC, but still has a long way to surpass Strategy.
Strategy and Trump Bitcoin Holdings. Source: bitcointreasuries.net
President Trump has already been a major influence on crypto, but a Trump-branded ETF could initiate large capital flows. Of course, the company can only sell as many ETFs as it has underlying assets, so Trump Media will need to keep buying.
Trump is setting standards for many 'firsts' for a sitting president. It is unprecedented in any previous term where a President's private company would apply directly for ETFs, especially with exposure to crypto.
However, given the current wave of pro-crypto regulations, such funds may receive relatively easier approval.
In the short term, Trump Media could plausibly continue acquiring Bitcoin as quickly as Strategy. This demand is likely to impact the price of BTC.
The article Strategy and Trump reinforce bet on Bitcoin amid historical bullish expectations was first seen on BeInCrypto Brazil.
