The holding of Bitcoin in Latin America is experiencing a historic moment. The Bitso Crypto Panorama 2025 report reveals that 54% of wallets in the region hold the leading cryptocurrency, consolidating its role as a safe haven digital asset.
The rise of stablecoins and the growth of altcoins like Ethereum, XRP, Solana, and Avalanche complement the scenario, showing a diversification that strengthens the regional crypto ecosystem. With this data, the Bitso report offers a detailed overview of user behavior in Mexico, Brazil, Argentina, and Colombia.
Bitcoin leads cryptocurrency wallets in the region and far surpasses XRP and ETH
Despite the volatility recorded in the first half, Bitcoin regained strength thanks to institutional factors, such as the creation of a Strategic Reserve in the United States and the influx of capital through ETFs.
Bitso's analysis confirms that Bitcoin is the most held asset in cryptocurrency wallets in Latin America, with a regional preference of 54%. Brazil and Argentina stand out with compositions above 55%, while Mexico maintains a stable proportion and Colombia approaches 50%.
This leadership is explained by its appreciation and the perception of Bitcoin as a 'digital gold' capable of preserving value in the long term.
In second place, XRP experiences significant growth, rising from 4% to 12% year over year, partly driven by its use in cross-border payments and remittances. Ethereum, although it has lost weight compared to 2024, still occupies a key place in portfolio diversification (11%).
The behavior by country reflects specific economic and social dynamics. In Brazil, the composition of Bitcoin in wallets grew five percentage points in a year.
For Argentina, the pattern is similar, but with a significant weight of stablecoins as an alternative against inflation. In Mexico, XRP occupies the second preference, and in Colombia, although Bitcoin is growing, it remains below the regional average.
Latin American investors have a greater preference for Bitcoin, XRP, and Ethereum. Source: Bitso
Stablecoins gain relevance as a digital refuge
Stablecoins, especially USDC and USDT, have increased their weight in the region's wallets, representing 46% of crypto purchases in 2025 compared to 36% the previous year. This trend is due to their stability in relation to volatile local currencies and their utility in everyday transactions.
Argentina leads adoption, with 85% of purchases oriented towards digital dollars, far exceeding Bitcoin. This pattern responds to the de facto dollarization that characterizes its economy.
In Colombia, USDC holds the top position in acquisitions, while in Brazil there is a greater balance between Bitcoin and stablecoins. Mexico presents a mixed behavior, with USDC leading, followed by Bitcoin and XRP.
The growth of stablecoins is not only a response to the need for coverage against volatility but also to greater acceptance by companies, payment platforms, and digital financial services.
Stablecoins represent the main cryptocurrency purchases in Latin America. Source: Bitso
The numbers shared in the study confirm that the Bitcoin market in Latin America is moving towards a more strategic adoption, where the holding of assets like BTC coexists with the functional use of stablecoins. This combination allows users to protect value while operating in the digital economy more efficiently.
In this sense, the consolidation of Bitcoin and stablecoins in Latin American wallets suggests that the region not only adopts the technology but integrates it into its economic structure, preparing for an increasingly digital and connected future.
The article Bitcoin, XRP, and ETH lead investor preferences in Latin America, reveals Bitso, was first seen on BeInCrypto Brazil.
