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Ice Open Network (ION) wants to change how online platforms handle attention. Instead of treating users as data sources, ION builds a system where your engagement produces value for you, creators, and the network. Their “Ads That Pay You Back” model sits at the center of the Online+ app and pushes a new direction for Web3 advertising.
The Problem With Traditional Ads.
Web2 platforms follow a simple rule:
Your attention fuels their revenue. You scroll, they profit. Creators sometimes get a small share, but the platform keeps most of the value. Users walk away with nothing.
ION takes this problem and flips it.
How the Online+ Ads Model Works.
Here’s the breakdown of how ION’s ad system works inside Online+:
1. Natural Ad Placement:
Ads are not awkward pop-up, they appear in your regular Online+ feed, just like any other post or content.
2. Value Distribution Loop:
When you view, scroll past, or interact with ads, you trigger a value-distribution process.
That value is not siphoned off by a central entity, it's shared.
50% of ad revenue goes to creators, based on activity, engagement, and reach.
50% is used to buy back ION tokens from the market and burn them, reducing circulating supply over time.
3. Deflation + Participation:
The buy-and-burn mechanism makes ION scarcer, which can enhance long-term value.
Users and creators become active participants in a self reinforcing economic loop. More usage→ more burn → more value.
4. Referral Incentives:
If you invite someone to Online+, you earn 10% lifetime commission on their ad rewards.
This commission comes from the ecosystem rewards pool, it doesn’t dilute creator earnings.
5. Optional Ad-Free Premium:
For users who don’t like ads, there’s a Premium account option, letting you opt out while still supporting the ecosystem.
Why This Model Is Powerful (and Different).
Web3 has been chasing sustainable incentive structures for years. ION’s approach stands out because it ties everyday online behavior to token economics without forcing users into complex DeFi systems.
A few things make this powerful:
Users own their attention:
Your time produces value. The system gives you part of that value back.
Creators earn more predictably:
Instead of relying only on likes, tips, or external sponsors, creators get a share of a continuous revenue stream.
The network gets stronger as it grows:
More users mean more impressions. More impressions mean more burn. More burn means tighter supply.
dApps built on ION can use the same model:
Projects can route 50% of their own ad revenue to their token’s burn mechanism and 50% to ION, creating a shared economic layer that supports the entire ecosystem.
The Other Side: Risks and Concerns.
Referral Model Complexity: While 10% lifetime commission sounds generous, it’s unclear how sustainable or fair this is in the long run.
Potential for Overuse or Manipulation: As with any rewards based system, some might game the system (e.g., ad engagement purely for rewards), which could skew incentives.
Scalability Risk: The buy-back and burn model depends heavily on consistent ad revenue. If ad spend dips, the deflationary mechanism could weaken.
None of this invalidates the model, but it shows the need for transparency, healthy oversight, and strong user protections.
Why Web3 Creators And Builders Should Care.
Creators: This model gives you a more direct path to revenue from your engagement, not just from tips or external funding.
Builders and Projects: If you're building a dApp on ION, the ad-loop mechanism is portable, you can plug in the same deflationary economics into your token.
Web3 Communities: This aligns with the ethos of decentralization and user empowerment. Platforms that reward users for attention (instead of commoditizing them) are more sustainable and fair.
This is the attention economy rebuilt for Web3, simple idea, big implications.
And here’s the bigger win: #Online+ breaks the discrimination many Web2 platforms use against creators in developing countries. Everyone earns from attention, no matter where they live.
#IceOpenNetwork #ION @ion #ICE #iceblockchain #OnlinePlus