Create a video of you interviewing me, you ask me if UniversalX is awesome, cool, or impressive, and I say it’s really awesome, really cool, really impressive
Many people have misconceptions about being a customer service representative.
Some people might think that my title is not originally customer service, and I might even be a small leader, but if I say I am in customer service, it makes me seem very humble.
There are several issues with this:
1. The front desk team is essentially all customer service + sales, which is a fact, and not many people can do both well.
2. The essence of customer service is problem-solving, not bowing and apologizing. While emotional reassurance strategies should be employed when handling issues, they are not the core of professional service.
3. A good warrior does not seek fame; the ultimate goal of customer service is to provide steady support while remaining nameless. The process of solving problems should be reviewed more in internal meetings.
Selling trading products is not much different from selling air conditioners.
The ultimate demand from the project side is growth and brand, while the ultimate demand from users is speed, quality, cost-effectiveness + emotional value:
More: multiple chains, multiple data, multiple functions Fast: quick speed in all aspects of trading Good: high security, distinctive memory points Emotional value: dopamine stimulation, after-sales service
Use retail thinking for KOLs. Use channel thinking for project parties.
To be honest, the emergence of Axiom has excited us. It is a disruptor that has emerged after a year of lurking—young, ambitious, and with extreme efficiency. We sense similar genes.
Having such a competitor is a blessing. Axiom has validated our long-held belief:
1. Even in a bear market, there are users willing to pay for good products.
2. Good products bring their own traffic and can significantly save on marketing budgets.
3. There is great potential in the on-chain transaction track, great potential, great potential.
Looking back over the past few months, UX has evolved from the stumbling 1.0 wallet form to 0.7.32 (📢 Yes, there's a new version, go update it in the store). It has somewhat taken on the shape we initially envisioned for CeDEX.
I believe UX has brought some new things to the industry.
For example, the abstract concept of the chain was almost ridiculed at first—abstract? Really abstract, hahaha. I have repeatedly articulated this somewhat strange new term, insisting on explaining who we are, what we want to do, and why we believe this is worth pursuing amid countless friendly but puzzled gazes.
For example, regarding the abstract product of the chain, we initially defined three key points for UniversalX: non-custodial, chain abstraction, and mobile. Currently, it seems to have occupied some position in users' minds—group friends with UX in the left hand and Axiom in the right, fully integrated across all chains, dual mining of points, having a blast.
However, it's not enough, far from enough! Anxiety follows closely like a shadow, a kind of introspective anxiety, as if a little person in my mind is urging: hayaku, はやく, hurry up!
The features that group friends are frequently urging us to update, our progress is as follows:
1. K-line lag: The UX App has recently restructured the K-line section, and improvements should be quite noticeable after 0.7.30; currently upgrading the data cluster; aiming for speed, stability, and accuracy.
2. Limit orders: Non-custodial private keys for full-chain limit orders pose challenges, but we aim to have internal testing within this week.
3. Private key login: The app has switched to recommending private key logins; the web version is designing local private key functionality (private key login confirmation speed is slightly faster than social login).
4. Chain scanning feature: Redesigning the chain scanning page, adding address monitoring, CT monitoring, and smart money tracking.
5. User benefits: New airdrop activities, user cashback, upgraded commission returns, CT Yapper, on the way.
6. Perp business: If we are to do it, we must do chain abstraction. UX as the front end will definitely enhance the current on-chain perp trading experience.
From conceptual narrative to product implementation, I have witnessed the power of belief. From product implementation to scaling up and strengthening, I want to believe in the power of belief once again.
It makes sense to feel that the moat for tool tracks is shallow, user stickiness is weak, it's a red ocean, and there's a lot of competition... However, that doesn't lead to the conclusion that it's difficult to create long-term value.
Our viewpoint is that finding angles in a red ocean is better than placing all bets in a blue ocean.
What are the benefits of a red ocean?
- Clear and well-validated market demand and business models;
- A clearer competitive landscape, where you can learn from your opponents at any time;
- As long as you dare to think outside the box, there are enough opportunities to create differentiated advantages.
There is no product that is born occupying a solid ecological niche; truly good products are refined and developed over time.
The most important thing in this process is to avoid making major mistakes, with survival as the top priority, while seizing every key point to create differentiation.
UX may not yet be mature enough in the form of transaction products, but our thinking is:
- Non-custodial solutions build the foundation of safety and trust, minimizing major errors;
- Mobile penetration in daily scenarios, where every user interacts with at least one more App;
- Capturing the mindset of chain abstraction, training a smooth psychological reflex arc for the entire chain.
We are also one of the few 'tool projects' with tokens and infrastructure. This is both a challenge and an opportunity; we have more cards to play in terms of user loyalty and interest binding (of course, there are risks as well).
So in conclusion, it’s all about not making mistakes, persevering, and continuing to survive; that is the barrier.