It makes sense to feel that the moat for tool tracks is shallow, user stickiness is weak, it's a red ocean, and there's a lot of competition... However, that doesn't lead to the conclusion that it's difficult to create long-term value.
Our viewpoint is that finding angles in a red ocean is better than placing all bets in a blue ocean.
What are the benefits of a red ocean?
- Clear and well-validated market demand and business models;
- A clearer competitive landscape, where you can learn from your opponents at any time;
- As long as you dare to think outside the box, there are enough opportunities to create differentiated advantages.
There is no product that is born occupying a solid ecological niche; truly good products are refined and developed over time.
The most important thing in this process is to avoid making major mistakes, with survival as the top priority, while seizing every key point to create differentiation.
UX may not yet be mature enough in the form of transaction products, but our thinking is:
- Non-custodial solutions build the foundation of safety and trust, minimizing major errors;
- Mobile penetration in daily scenarios, where every user interacts with at least one more App;
- Capturing the mindset of chain abstraction, training a smooth psychological reflex arc for the entire chain.
We are also one of the few 'tool projects' with tokens and infrastructure. This is both a challenge and an opportunity; we have more cards to play in terms of user loyalty and interest binding (of course, there are risks as well).
So in conclusion, it’s all about not making mistakes, persevering, and continuing to survive; that is the barrier.