Selling trading products is not much different from selling air conditioners.
The ultimate demand from the project side is growth and brand, while the ultimate demand from users is speed, quality, cost-effectiveness + emotional value:
More: multiple chains, multiple data, multiple functions
Fast: quick speed in all aspects of trading
Good: high security, distinctive memory points
Emotional value: dopamine stimulation, after-sales service
Use retail thinking for KOLs. Use channel thinking for project parties.