Selling trading products is not much different from selling air conditioners.

The ultimate demand from the project side is growth and brand, while the ultimate demand from users is speed, quality, cost-effectiveness + emotional value:

More: multiple chains, multiple data, multiple functions

Fast: quick speed in all aspects of trading

Good: high security, distinctive memory points

Emotional value: dopamine stimulation, after-sales service

Use retail thinking for KOLs. Use channel thinking for project parties.