#่ฑไผ่พพ129ไบฟ็พๅ
ๆถ่ดญHuggingFace NVIDIA spent $12.9 billion to acquire Hugging Face this time. My first reaction wasnโt, โHuang is buying another company again.โ It was: This company that sells GPUs is no longer satisfied with just charging an โAI industry tollโ.
Hugging Face now has over 18 million developers, more than 3 million models, 500,000 datasets, and 1 million AI applicationsโwith more than 200,000 companies using it to find models, fine-tune models, and deploy models.
In plain terms, itโs the โdevelopersโ squareโ of the AI era. In the past, NVIDIAโs strength was GPUs. When AI companies trained models and ran inference, they would probably have to go through it. Now, even the entry point where developers search for models every day, download models, and deploy applicationsโitโs ready to take that over directly.
Thatโs what the $12.9 billion is really buying.
Even more astonishing is that Hugging Faceโs previously disclosed annualized revenue was only about $150 million, and its valuation in 2023 was just $4.5 billion.
NVIDIA is now paying nearly three times that valuation.
Is it expensive?
Judging purely by the financials, of course itโs wildly expensive.
But Huang clearly isnโt calculating how much it will make this yearโheโs thinking about who will control the entry point to the AI ecosystem in the future.
Because now OpenAI, Google, Meta, and Amazon are all making their own chips. So eventually NVIDIA will face a problem: what happens if large customers start reducing their reliance on GPUs?
The most direct solution is to push the front line forward.
I sell the chips, I control CUDA, I build the serversโand now Iโm also deeply involved in the open-source model community. In the future, you may not necessarily have to buy NVIDIA models, but youโre very likely to begin building AI from the ecosystem influenced by NVIDIA.
Of course, this deal still has to pass regulatory approvals, and Jensen Huang has already clearly promised that Hugging Face will remain open, so other hardware such as AMD and Google can still be integrated.
But I think whatโs truly worth a closer look is this:
In the past, people said NVIDIA sells โshovels.โ
Now itโs not only buying into the mining industryโitโs starting to buy the entrances to the mining sites, the toolboxes, and even the minersโ community.
$12.9 billion looks like itโs buying Hugging Face.
In reality, Huang is buying the entry point for the next generation of AI developers.
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