With increasingly clear signals of market recovery, July 2025 could mark the beginning of a new bullish phase for cryptocurrencies.
Among consolidated altcoins and emerging projects, we selected seven assets with the potential to stand out in the next push of the crypto ecosystem. Take note and prepare your portfolio!
1. Bitcoin (BTC): the foundation of every bullish cycle
Bitcoin remains the anchor of the crypto market. Events like the recent strategic purchase by the U.S. government, made in March 2025, and the growing institutional interest are strengthening confidence in the asset.
Additionally, expectations of interest rate cuts in key economies during this second half favor scarce assets like BTC. Even when other altcoins shine, Bitcoin's performance remains the main thermometer of the market.
2. Ethereum (ETH): leadership in DeFi and constant advancements
Ethereum continues to be the main platform for smart contracts and decentralized applications. Its Total Value Locked (TVL) volume remains among the highest in the sector.
In 2025, the focus is on improvements in scalability and energy efficiency, following the latest updates. It also stands out for its expansion into Real World Assets (RWAs) and new digital identity initiatives. For those seeking exposure to structural pillars of the ecosystem, ETH remains a must-have bet.
3. Solana (SOL): efficiency, speed, and growing adoption
Solana is establishing itself as one of the fastest and cheapest networks. Its combination of Proof of History (PoH) and Proof of Stake (PoS) allows it to scale without losing decentralization.
During 2025, Solana has become one of the favorites for NFT projects, Web3 video games, and high-traffic dApps. Partnerships with major brands and technical stability after previous corrections elevate its credibility among investors.
4. Binance Coin (BNB): solid ecosystem and real utility
BNB continues to be the axis of the Binance ecosystem. It serves as a utility token within the exchange—offering discounts—and also fuels the growth of applications on the BNB Chain.
In 2025, there has been an increase in the number of active dApps, especially in areas like DeFi and gaming. Additionally, its quarterly burns reduce supply, which can favor its valuation in contexts of higher demand.
5. Ripple (XRP): global payments and advances in tokenization
XRP has gained prominence this year thanks to its institutional adoption and integration with multiple networks. Its connection with bridges like Wormhole and its advancements in interbank payment systems stand out.
This is compounded by the expectation of a possible IPO of Ripple Labs in the United States, which is generating strong speculative interest. Given its focus on speed, low costs, and liquidity, XRP positions itself as a relevant asset in this cycle of crypto institutionalization.
6. SUI: scalability with a focus on user experience
The blockchain Sui has been gaining recognition for its innovative approach to scalability and execution speed. Thanks to its parallel execution model, it maintains low fees even with high usage volume.
With an emphasis on user experience—particularly in video games, social networks, and NFTs—Sui is attracting developers and capital. By July 2025, new DeFi launches and partnerships with Web3 platforms are expected, which could spike demand for the SUI token.
7. Chainlink (LINK): key infrastructure for DeFi and RWAs
Chainlink continues to be an essential piece of the crypto ecosystem thanks to its decentralized oracles that connect smart contracts with real-world data. It has expanded its reach in the Real World Assets (RWAs) sector, facilitating connections between traditional banks and blockchains.
With the development of the Chainlink CCIP (Cross-Chain Interoperability Protocol) and its growing use by governments and financial institutions, LINK is consolidating as a strategic asset. July could bring important news regarding institutional partnerships.
Other opportunities to watch in July
In addition to these seven, there are other assets that deserve attention. Among them:
Stellar (XLM): strong adoption in remittances and stablecoins, especially in Latin America and Africa, where its integration with payment systems is rapidly expanding.
Shiba Inu (SHIB): although it started as a memecoin, it has grown with the launch of the Shibarium (L2) network and products like ShibaSwap. Its foray into games and NFTs could revitalize interest in the token.
Three strategies to capitalize on the new crypto cycle
Diversify with balance: maintain a mix of leaders (BTC, ETH, SOL) and emerging ones with potential (XRP, TRX, WLD).
Accompany relevant events: closely follow network updates, institutional movements, and market news.
Manage risk: set clear goals, apply stop-losses, and perform periodic rebalancing to protect gains.
July could be the turning point: get ready
With the market showing signs of recovery and optimism gradually returning, July appears as a key month. Factors like monetary policies, institutional purchases, and technological advancements create a fertile ground for a new wave of valuation.
Anticipating, choosing the right assets, and maintaining a disciplined strategy can make a difference in the results.
And you, are you going to adjust your portfolio this month?
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