New data from River shows that companies are now the biggest net buyers of Bitcoin, surpassing ETFs and retail investors. So far in 2025, corporations have acquired 157,000 BTC—worth roughly $16 billion. Notably, 77% of that came from Michael Saylor’s Strategy.
This growth isn’t limited to major firms. Companies across finance, tech, consulting, and even real estate are increasing their exposure to Bitcoin.
ETFs followed with 49,000 BTC, governments added 19,000 BTC, while individual investors saw a sharp decline of 247,000 BTC in holdings.
Newcomers like Rumble, Metaplanet, and firms in Hong Kong also jumped in, signaling growing institutional confidence in BTC.
Is this the beginning of a long-term corporate shift into crypto?
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