The
#X超级应用转型 X platform (formerly Twitter) is accelerating its transformation into a 'super app', aiming to become a comprehensive digital platform that integrates communication, payment, shopping, and entertainment. This transformation is driven by Musk, with the goal of providing convenient and comprehensive digital life services to users worldwide.
Core transformation elements:
Financial services: The X platform plans to launch investment and trading functions, allowing users to directly manage their personal finances, including transfers, investments, and trading. It will collaborate with Visa to launch the digital wallet and peer-to-peer payment service 'X Money', and explore the introduction of its own credit or debit card.
Communication features: It will introduce the encrypted chat feature 'X Chat', providing end-to-end encryption, message self-destruction, and file sharing, as well as supporting audio and video calls.
Technological integration: There is a strong emphasis on the application of artificial intelligence (AI) technology, integrating the AI technology of xAI to enhance the intelligence level of advertising placement, content recommendation, and user interaction.
Challenges faced:
Regulatory aspects: A large-scale entry into financial services requires compliance with strict licensing requirements and anti-money laundering regulations.
Financial aspects: Although advertising revenue has recovered somewhat, it is still far below the level when Musk took over, and relationships with advertisers remain tense.
User experience aspects: With the increase in features, there may be a 'feature overload' problem that could affect user experience.
Competitive aspects: In advertising, e-commerce, and payment sectors, it faces challenges from strong competitors such as Google, Meta, Amazon, Alibaba, PayPal, and Apple Pay.
Despite facing numerous challenges, the transformation of the X platform is still of great significance and may reshape the landscape of the global social media and fintech industries.