#X超级应用转型 Binance is set to become a 'super app'? This sounds pretty exciting!
Just think, in the future on Binance, we might not only trade cryptocurrencies but also directly hail a taxi, order takeout, or even book travel packages. Doesn't that feel a bit like Alipay or WeChat?
In fact, Binance's move towards a 'super app' has a pretty deep logic behind it. The competition among cryptocurrency exchanges is fierce, and relying solely on trading fees has a very obvious ceiling. Binance aims to keep users within its ecosystem through the 'super app' to increase user stickiness, which is referred to as 'monetizing traffic' in the internet industry.
Moreover, the popularity of DeFi (decentralized finance) has also opened up more possibilities for the 'super app'. In the future, we can directly use cryptocurrencies to pay various living expenses on Binance, and even participate in various DeFi projects. Just thinking about it feels convenient!
However, that said, Binance definitely faces quite a few challenges in becoming a 'super app'. For instance, how to ensure the quality of various services? How to attract more merchants to settle in? These issues all need careful consideration by Binance. But regardless, I am still full of expectations for this transformation of Binance!