A Japanese hotel company sold shares for $1.45B to buy even more Bitcoin. Why hotels when there's crypto?
While some discuss where the price will go, the Japanese company Metaplanet quietly and calmly brings its crypto strategy to absurdity. This firm, once managing hotels, has now completely transformed into a Bitcoin acquisition machine. It completed the sale of shares for $1.45 billion and plans to spend $1.24 billion on Bitcoin purchases in September and October 2025.
Now Metaplanet owns 20,136 BTC worth about $2.25 billion, making it the sixth largest corporate holder of Bitcoin in the world. It seems someone has seriously decided that hotel room numbers are boring, but bitcoins are fun.
The Asian crypto fever is gaining momentum.
It turns out that Metaplanet is not alone in its madness. A real fever is brewing in Asia.
Nakamoto Holdings invested $30 million in it by participating in its stock issuance.
Shares of the company KindlyMD soared by 77.2% after they announced their plans for a crypto treasury.
The Sora Ventures Fund has launched a $1 billion fund to buy Bitcoin.
But the company that outperformed them all is QMMM Holdings: their shares soared by 1736% after they announced plans to invest $100 million in Bitcoin, Ethereum, and Solana.
Japan seems to have decided to become a leader in the corporate crypto revolution, aided by the government planning to reduce the capital gains tax from 55% to 20%.
A cunning plan: something went wrong?
Metaplanet had a cunning plan, so-called "flywheel." The idea was to issue shares at low prices and use that money to buy Bitcoin. But something went wrong: while Bitcoin has risen by 2% since mid-June, Metaplanet's stock plummeted by 54%. The rate of Bitcoin accumulation has also slowed significantly. Analysts say their strategy could be at risk if stock prices continue to fall, but the company's CEO claims it is merely a "protective mechanism."
What about income?
Despite the stock drop, the crypto strategy itself seems to be working. Metaplanet reported that it received 487% income from its bitcoins since the beginning of the year. They are not just sitting and waiting for the price to rise. The company launched a revenue-generating business using Bitcoin options. In the second quarter of 2025, this brought them ¥1.9 billion in sales revenue and ¥816 million in operating profit. So they are making money on crypto even when prices are not moving.
Just numbers.
The number of shareholders in the company has increased by more than 1000% to 128,000 people.
Currently, 31 companies in the world own crypto worth over $413 billion.
Critics, of course, warn that not everyone will survive this "crypto fever," but Metaplanet doesn't seem to be too concerned.
In general, while some argue about how long Bitcoin will rise, others are simply selling shares and buying it with all their money. It seems that this is the main rule of the new game.
