#XSuperApp The X Super App, formerly known as Twitter, has radically evolved since its acquisition by Elon Musk in 2022. In June 2025, it consolidates as a multifunctional platform that goes far beyond the original social network. Inspired by Asian models like WeChat, X aims to become an "everything app," integrating messaging, multimedia content, payments, e-commerce, and even financial services.

One of the most notable advancements is the incorporation of investment and trading features directly in the app. According to its CEO, Linda Yaccarino, users will soon be able to conduct financial transactions, invest in assets, and use debit or credit cards linked to X. This integration is supported by strategic partnerships, such as collaboration with Visa, and licenses obtained in over 40 U.S. states.

Additionally, X has launched products like X Money, X TV, and Grok, its own artificial intelligence chatbot, creating a cohesive digital ecosystem. This expansion has been accompanied by a recovery in the advertising business, with 96% of advertisers who had abandoned the platform returning in 2025.

However, Musk's ambition also faces challenges. The integration of financial services in a social network with a history of controversies regarding content moderation and privacy generates skepticism. Nevertheless, X represents a bold bet to redefine the digital experience, and its evolution will be key to understanding the future of integrated technology platforms.