Vlad Anderson

When I started supporting early B2B integrations in crypto and fintech, most partners viewed exchanges purely as liquidity sources. But by 2023–2024, this view had shifted: an exchange became more than just an order book—it evolved into a full-fledged marketing and monetization channel. This became especially evident as more companies expanded to global markets.
It was around this time I began recommending broker programs to clients—not just as an API access point, but as a true growth tool. One of the most well-structured cases on the market today, as confirmed by ResearchAndMarkets (which listed such co-branded partnership models with integrated marketing as one of the top 3 B2B growth drivers in the digital asset sector in 2024), is the broker program run by one of the leading European centralized exchanges with strong institutional traction.
What Is a Broker Program, and Why Does It Matter for B2B Platforms?
A broker model allows you to connect an exchange to your product (be it a terminal, aggregator, wallet, or fintech app) and earn a percentage of trading activity. This enables you to:
Monetize existing traffic,Increase user engagement,Scale into new markets without building your own trading infrastructure.
According to the KPMG "Q1’24 Venture Pulse Report – Global trends" report, 38% of European fintech companies already use broker or white-label models to offer crypto trading. This is not a trend—it’s an established growth strategy.
How Broker Models Drive B2B Growth
Let’s explore this through the broker program of WhiteBIT—one of Europe’s leading platforms, with an annual trading volume exceeding $2.7 trillion and ecosystem capitalization of over $38.7 billion, all while offering clear conditions for B2B integrations.
Let me break down each benefit from the perspective of market relevance and real-world effectiveness—as seen through the lens of a business developer.
WhiteBIT offers not just API access but a complete partner ecosystem:
Up to 40% revenue share on trades made through the broker platform.
As a bizdev, I see this as a major strength in financial modeling: a high revenue share makes integration economically viable within weeks of launch. This is critical for startups and established terminals alike—where every percentage point counts.
20% revenue share even if the user was previously referred by someone else.
I find this model fair and motivating—it acknowledges a broker’s contribution even in secondary user activations. It also reduces channel conflict and builds trust in the partnership framework.
Custom terms for aggregators, terminals, and fintech services.
In practice, this flexibility allows partners to negotiate custom limits and adapt payout structures to their growth strategy. In B2B, one-size-fits-all rarely works.
Fast integration, flexible documentation, and hands-on technical support.
In the projects I’ve led, onboarding speed was often a make-or-break factor. When integration takes days—not months—you can test hypotheses quickly and scale without burning out your team or budget.
WhiteBIT also supports its partners with robust marketing tools:
Announcements in social media and crypto industry blogs,Co-branded AMA sessions with the platform team,Dedicated trading tournaments for broker-sourced users, with rewards based on volume.
This structure makes the broker model especially appealing to companies scaling internationally—not only to monetize traffic, but also to leverage exchange-level resources for visibility and growth.
When Embedded Models Work: The Atani x Kraken Case
Another proof point for broker model effectiveness is the partnership between Atani and Kraken. Atani is a multi-exchange terminal focused on the European retail market. After integrating Kraken as a broker partner:
Users were able to execute trades directly within Atani’s interface without switching to the exchange,Kraken expanded its user base via a more trader-friendly UX, and saw sustained growth in new account creation via broker channels. Internal reports cited by platform reps in industry interviews noted that up to 18% of new users in Europe started their trading activity through partner terminals. This not only broadened Kraken’s reach but also allowed for more localized UX-driven engagement and improved trader LTV,Atani implemented built-in analytics and commission tracking tools, simplifying traffic monetization and creating a more transparent model. Even more importantly, the partnership helped increase user LTV by retaining more traders within the Atani interface and boosting average trading volumes. Their team also gained access to richer behavioral insights, enabling better optimization of the product for active users.
For me, this case shows that the success of broker models isn’t just about trade volume. It’s about the quality of user experience. Clarity, transparency, and unified analytics aren’t abstract principles—they directly influence retention, trade frequency, and even NPS. When the interface is intuitive, fees are clear, and performance data is accessible in one place—conversion goes up. That’s exactly what I’ve seen firsthand across several projects.
What I’m Seeing Now: The Rise of Global and API-First Strategies
I strongly believe broker integrations are becoming must-haves for any infrastructure product that aims to operate across jurisdictions. And I’m not saying this hypothetically—over the past six months, more and more clients have come to me specifically asking how to implement broker models. These include early-stage startups and mature fintech platforms testing new monetization channels or moving to multi-exchange frameworks. The demand is steady and rising—this is becoming the industry norm.
Especially for products with multi-currency and multi-exchange logic, broker partnerships offer scalable, low-friction expansion paths.
My recommendation: start with one partner—but choose one that offers more than API access. Look for an ecosystem that supports growth. If your partner delivers not only commissions, but also marketing, onboarding support, and development opportunities—that’s not just a vendor. That’s a strategic gateway.

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The crypto market is experiencing another wave of volatility: geopolitical tensions and macroeconomic factors affect investor sentiment and asset dynamics. Most cryptocurrencies are fluctuating or gradually losing ground, and volatility sometimes reaches a level that forces market players to keep their finger on the pulse. At the same time, WhiteBIT Coin (WBT) stands out against this background, as it is not the first time in the last six months that it has broken through a new historical high. What is behind this growth? Let's have a closer look.
The Trump Effect: When a Phrase Triggers a Market Crash
Sometimes it only takes one phrase or statement to change market sentiment. The recent story with Donald Trump is a vivid example of this. Amid the breakup of his ‘bromance’ with Elon Musk and the escalation of the conflict, Tesla’s stock fell by 14.3% on 5 June, resulting in a loss of about $150 billion in capitalisation - a record one-day drop for the company.
At the same time, it is worth noting that this is not the first time such situations have arisen. In recent years, many have witnessed how Trump's statements have instantly shaken financial markets:
Anti-TikTok rhetoric led to a 3-day drop in Meta (-6.1%) and Google (-3.9%). Comments against green energy hurt Enphase (-6.4%) and Nasdaq (-2.9%). Threats of tariffs on electric vehicle imports hit Tesla (-5.4%) and Ford (-2.8%). Criticism of streaming platforms led to a drop in Netflix (-7.2%) and Disney (-3.6%).
Such situations once again prove how emotional the market is: even hints or hypothetical news can trigger an instant reaction from speculators. Often, such fluctuations occur without clear fundamental reasons, swinging assets up or down.
However, while most assets are subject to the pressure of individual words, WhiteBIT's native coin, WBT, has shown systematic and steady growth. In particular, over the past six months, the coin has updated its historical high for the fifth time, despite external factors.
WBT's Rise to the Top: Data, Insights, and What’s Fuelling Its Growth
Compared to other centralised exchange coins such as BNB, OKB, KCS and GT, WBT has demonstrated significantly higher resilience even in times of market volatility. Its growth is not based on short-term hype, but on deep integration into the infrastructure and real benefits of the exchange's ecosystem.
According to CoinGecko, only Gate (GT) has updated its all-time high this year, rising to $25.94 on 25 January. At the same time, other coins have not exceeded their previous highs for quite some time:
OKB (OKB) - $73.80 (14 March 2024) - more than a year ago;$BNB (BNB) - $788.84 (4 December 2023) - six months ago;KuCoin (KCS) - $28.83 (1 December 2021) - more than 3 years ago;
At the same time, if you look at the growth dynamics of WhiteBIT Coin since January 2025, it shows a consistent and stable increase in historical highs:
17 January - $28;2 March - $30;25 May - $32;12 June - $35;
Fun fact: while I was writing this article (16 June), the coin updated its high to $52.27. 
In April 2025, WBT was included in the CoinDesk ranking, and the WhiteBIT exchange was named one of the top derivatives platforms by Coinglass. Today, the token's capitalisation reaches $7.4 billion, a figure that reflects the project's comprehensive and well-thought-out development strategy.
Such a sharp jump is not just a number on a chart, but a real strengthening of key indicators:
Trading volumes are growing rapidly, indicating increased interest and activity among market participants;Liquidity is deepening, making WBT an attractive asset for both large players and institutional investors;The number of holders is steadily increasing, demonstrating the growing trust and commitment of the community;
One of the factors that gave additional impetus was the launch of margin trading on WBT, an important step that creates new opportunities for more experienced traders. This factor raises the status of the coin, transforming it from a simple spot asset into a full-fledged layer 1 coin with deep liquidity and increased institutional interest.
In fact, Volodymyr Nosov, Founder and President of WhiteBIT Group, himself noted in one of his interviews that WBT is primarily an infrastructure product.
‘It is directly linked to all the ideas and functionalities of our platform. And within our infrastructure we have 12 different products.’ Each new development is integrated with the token and, in addition, the company has been reducing the amount of tokens in circulation through continuous burns. ‘The community grows, B2B partners grow, and circulation goes down. It's a pretty simple dynamic to understand.’
Final Thoughts
Despite the general turbulence and the loss of billions of dollars in capitalisation even among large tech companies, WhiteBIT Coin demonstrates a rare scenario for the crypto market - stable, systematic growth instead of another surge in the wake of hype. This movement is not a coincidence, but a well-thought-out strategy: deep integration into the exchange's ecosystem, well-thought-out tokenomics, and a focus on long-term value. Each new ATH is not just a number, but a marker of market confidence in a project that is built not on emotions but on logic and perspective.

“Netflix? Overrated. I only invest in companies that actually make things.” — Trump could’ve said this after Netflix reported a drop in subscriptions. Even as a hypothetical, such a statement could tank streaming and media stocks, setting off a domino effect reaching Amazon and Disney.
When I speak with CEOs of major fintech and Web3 companies, I keep hearing the same thing: “We’re not building businesses — we’re managing turbulence.”
In 2025, the world feels like thin ice: U.S. elections, instability in Asia, capital digitization, disrupted supply chains. Now layer in the Trump effect — a political force capable of swinging global valuations faster than the FOMC can schedule a meeting.
Reality Check: 5 Tweets = $3 Billion Gone
I compiled data from key market events over the last few years where Trump’s rhetoric touched China, Big Tech regulation, or crypto. Here’s how markets reacted in the first 72 hours:
Event | 3-Day Market Reaction
Anti-TikTok Rhetoric | Meta −6.1% / Google −3.9%Pro-Bitcoin, Anti-Dollar/Fed Comments | BTC +4.2% / S&P500 −1.6%“Green energy is just a fairy tale” | Enphase −6.4% / Nasdaq −2.9%Threat to Tariff EV Imports | Tesla −5.4% / Ford −2.8%Critique of streaming platforms as “worthless” | Netflix −7.2% / Disney −3.6%
Even hypothetical rhetoric can significantly influence market dynamics. A recent example in the stock market clearly illustrates this. On June 5, Tesla shares plummeted amid an escalating conflict between its founder Elon Musk and U.S. President Donald Trump. That day, Tesla’s stock dropped by 14.3%, wiping out approximately $150 billion in market value — marking the largest single-day loss in the company’s history. 
Trump’s statements on crypto, taxation, or regulation have affected the valuations of companies like Coinbase, Binance, and Kraken. Drops of 5% to 10% in a day have translated into losses of $2–4 billion, depending on scale.
For instance, following a call for stricter oversight of crypto exchanges, Coinbase lost $4.2 billion — about 9% of its market cap at the time (avg. ~$47B). Binance, after being framed as part of the “Asian crypto threat,” shed $6.1B, or 7% of its ~$85–90B valuation. Kraken saw a $1.7B drop in two days — a hit to a platform typically valued between $20–25B.
WhiteBIT, with a market cap near $38B, could hypothetically face a 6–7% decline — around $2.3B. That said, the platform’s agility and rapid response to external pressure have helped it recover value within a week — a trend also observed with other exchanges. Bybit, with an average cap around $15B, has seen 5–6% drops (approx. $800–900M), especially when under regulatory scrutiny or KYC-related uncertainty. This often triggers short-term liquidity exits and TVL dips.

After speaking with Hank Huang, CEO of Kronos Research, about how much of a systemic risk political disputes in the public sphere can pose to companies in the industry — and whether it’s possible to predict their impact — he noted:
‘Political disputes in the public sphere carry significant risk for companies, especially those with high-profile leaders or government ties. Tesla’s $152.5B loss following the Musk-Trump clash highlights how quickly market value can erode. While exact impacts are hard to predict, tracking sentiment, leadership behavior, and political exposure can help manage these risks.’
Wall Street Cracks, Blockchain Rolls On
That’s how one VC partner described today’s market:
“S&P is a glass skyscraper — elegant but cracks in the wind. Crypto? It’s a tank. It doesn’t bend — it breaks through.”
Practically, this means:
Big Tech stocks crash on sanctions, leaks, or political remarks — they’re entangled with government infrastructure.Crypto assets, especially BTC and ETH, often attract capital amid chaos because they don’t rely on centralized power structures.
Business Case: When a Fund Seeks a Web3 Safety Net
One week after Trump’s inauguration, my team was approached by a European venture fund previously focused on fintech and AI. They had just lost over $400M in portfolio value in three days due to market panic and the speculative repricing of Big Tech-related assets.
They were seeking solutions that could diversify risk while preserving access to high-liquidity structures. I proposed an institutional Web3 integration stack: blockchain-based custody solutions, volatility-shielded derivative products, and a strategic asset allocation pipeline through DeFi infrastructure with audited KYC layers.
The result? Within 10 days, the fund executed a partial rebalance via institutional-grade Web3 products, including automated investment strategies and blockchain-native custody. Instead of rushing for the exit, they implemented a flexible portfolio shift between on-chain derivatives and decentralized vaults. This wasn’t just a move into crypto — it was a shift toward a capital infrastructure fit for continuous macro volatility.
 What I Took Away from This Case
As a business developer who’s negotiated with funds across three jurisdictions over the past six months, here’s my honest take: it’s not the most creative who wins, but the one who builds resilience into their model — adaptability, liquidity, decision autonomy, and a backup plan.
If I were to build capital infrastructure from scratch, I wouldn’t start with fiat — I’d start with blockchain.
Because in a world where a leader’s words can tank the Nasdaq, crypto remains one of the few assets that can move on its own terms.

Originally published at https://hackernoon.com on June 13, 2025.
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