Is YGG Play really the same as task platforms like Galxe?
Hey everyone, recently I've been helping several Web3 game projects look into promotional channels and found that task platforms are sprouting up like mushrooms after rain. Established ones like Galxe and Layer3, along with newcomers like Zealy, and now YGG Play has officially entered the scene. Many people's first reaction is: isn't this just another tool for issuing tasks? But after a deep dive last week, I found that what YGG Play is really aiming for isn't even the same cake.
Let me share a true story, I recently engaged with a Japanese RPG team that initially wanted to use Galxe for tasks to attract new users but later switched to YGG Play. They stated directly: Galxe can provide 100,000 addresses, but YGG Japan’s SubDAO can precisely reach 50,000 core players. These players have played games like 'Axie' and 'Stepn', understand blockchain game rules, and have a retention rate that is at least 30% higher. You see, YGG’s confidence has never been about large traffic, but rather the backing of the world's largest gaming guild network—Main DAO plus various regional SubDAOs, like YGG SEA and YGG Japan, which hold onto verified players after a previous round of filtering.
Galxe and Zealy resemble open markets where anyone can issue tasks, essentially functioning as traffic supermarkets. But YGG Play is more akin to a community hub. YGG has a localized team in Japan that can help games with grassroots marketing and organize offline player meetups; in Southeast Asia, SubDAOs directly connect with KOL guilds, and players naturally have a higher trust level. Previously, a Southeast Asian developer complained to me: tasks issued on Galxe had 80% of players being opportunists who come and go. However, through YGG Play, players actively discuss strategies on Discord and even create derivative content voluntarily. This isn't just about quantity of traffic; it's a world of difference in quality.
Nonetheless, YGG Play also faces challenges. After all, YGG became too famous during the last P2E wave, and some independent developers fear guilds—worried about a flood of gold farming studios crashing their servers. Therefore, YGG is now pushing the GAP reputation system, labeling players with on-chain data: are they just Farmers who complete tasks, or are they core Players willing to help newcomers and engage in the community? I know a player from YGG Japan who organized strategy sharing in the SubDAO, and their reputation score increased significantly; now they can directly obtain early testing qualifications for new games and even receive exclusive NFTs. This filtering mechanism is essentially telling project parties: the players we bring are here to be builders.
Looking deeper, YGG Play's ambition goes beyond just being a task platform. @Yield Guild Games has long been transitioning—from renting assets for profit to becoming a player economic infrastructure. Its reputation system can record player skills across games, allowing you to directly exchange combat skills practiced in game A for rewards in game B; its SubDAOs operate like capillaries, categorizing global players by region and preference; it also has a massive pool of users who know how to play games, allowing new games to directly connect with real players, saving the hassle of cold starts.
To be frank, what blockchain games currently lack the most isn't traffic; it's players who can play, are willing to stay, and can contribute. Galxe solves the issue of getting more people in, while YGG Play solves the issue of retaining more people. A few Web3 game teams I've been in touch with, despite having limited budgets, still insist on choosing YGG Play—because what they want isn't just appealing data, but core users who can grow together.
I have high hopes for @Yield Guild Games ; it's not replicating a task platform but using seven years of guild experience to turn players into core assets of the ecosystem. While others are still competing for traffic, it is already building player growth profiles; while others are anxious about opportunists, it uses a reputation system to filter out game partners. Such an ecosystem, how can game developers not be tempted? How can players not feel a sense of belonging?
I truly believe that the next wave of blockchain game winners won't necessarily be the ones with the flashiest graphics, but definitely those who can unite players as one. $YGG is not a speculative symbol; it's a bond connecting players, games, and communities. And YGG Play is just another brick paving the way to the future. How could such an ecosystem not thrive? I'm looking forward to seeing it lead global players in making even bigger waves in blockchain gaming.
