🍔 Your Steakburger Now Comes with Bitcoin! Steak 'n Shake's Crypto Leap 🚀
Get ready to check your crypto wallet after grabbing a milkshake! Steak 'n Shake is making a bold, historic move by creating a Strategic Bitcoin Reserve (SBR), funneling all Bitcoin payments from its sales straight into its treasury. This is HUGE for mainstream crypto adoption!
They've been accepting BTC since May, and it's clearly working. The company credits the Bitcoin community for contributing to a strong 15% rise in same-store sales in a recent quarter, plus they're saving around 50% on processing fees compared to credit cards. Talk about a win-win!
But wait, there's more. They've partnered with Fold to give customers $5 in BTC when they purchase a "Bitcoin Meal" or "Bitcoin Steakburger." This promotion is key to getting Bitcoin into everyday life—for many, it’ll be the very first time they own crypto, all thanks to a burger!
Plus, they're giving back to the ecosystem, donating 210 sats (about $0.23) from every Bitcoin meal to OpenSats to support open-source Bitcoin development. From payment savings to a new corporate treasury and customer rewards, Steak 'n Shake is setting a new standard for fast-food in the digital age.
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