According to Mars Finance news, on August 21, it was announced that the UK-listed company The Smarter Web Company has appointed Jesse Myers as the Head of Bitcoin Strategy. Jesse Myers was previously appointed as the company's part-time Bitcoin Strategy Advisor on June 18, 2025. Jesse is a Bitcoin analyst and writer known for (Once-in-a-Species) and (The Full Potential Valuation of Bitcoin), which Michael Saylor used as the basis for building his own valuation model. Previously, Jesse co-founded the Bitcoin custody company Onramp Bitcoin, operated the Bitcoin hedge fund Protocol Capital, served as a management consultant at Bain & Company, and earned an MBA from Stanford University.

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