According to Outset PR, the crypto media in Eastern Europe are facing a sharp decline in audience reach. Analysts attribute this to the spread of artificial intelligence (AI), which is increasingly generating content and replacing traditional media as a source of information. As of August 2025, many publications, such as Incrypted and BeInCrypto, report a traffic decrease of 20-30%, which may indicate a change in user behavior. AI algorithms, particularly ChatGPT and Grok, provide instant responses, reducing the need to visit specialized sites.
Experts suggest that AI not only competes with media but also changes their business model. Advertisers are shifting focus to platforms where AI is integrated, rather than individual crypto media outlets. At the same time, some believe the issue may be broader – including regulatory changes and high competition. Discussions on forums and social media emphasize that AI may be just a catalyst, rather than the sole reason.
This situation forces crypto media to seek new strategies, such as partnerships with AI platforms. So far, a solution has not been found, but the trend is evident.
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