Iconic Fabergé Brand Sold for $50M Amid Revenue Crisis

In a bold move that shocked the luxury world in 2025, the legendary jewelry house Fabergé—famed for its exquisite Imperial Russian Easter eggs—has been acquired by SMG Capital, led by tech entrepreneur Sergei Mosunov, for $50 million. The deal includes a $45 million upfront payment with an additional $5 million tied to future revenues via quarterly royalties.

The sale comes after Gemfields, which owned Fabergé since 2013, reported just $13.4 million in revenue in 2024, prompting a strategic shift to refocus on its core gemstone mining operations . Under its new owner, Fabergé—known for its luxurious jewelry, timepieces, and ornate eggs—will aim to boost its global presence and reclaim its status in the high-end luxury market.