Ametistho
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Dive deep into the crypto currents š y descubrirĆ”s que las corrientes mĆ”s poderosas no arrastran el oroā¦ sino los secretos del futuro.
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š§ Alpha Market Watch ā 3 Low-Cap Gems with Room to Fly Today
1. $DONKEY
Donkey is up nearly 30%, but its tiny market cap of just $1.7M suggests thereās still runway. The surge likely reflects growing interest in meme-based or social-layer tokens. If volume sustains or increases, Donkey could ride sentiment-driven waves much higher. Itās volatile, yesābut thatās also where alpha hides.
2. $MAXONSOL
With a microscopic market cap under $400K and already climbing +24%, MAXONSOL could still double intraday. It seems to be part of the anime/gaming niche, which has proven to spark strong community backing. A sudden influx of buyers could quickly move the price due to its illiquid structure.
3. $SHADOW
Shadow stands out with a healthy +17.7% and market cap under $300K. Despite being a low-float asset, it shows steady gains with lower risk of immediate dump. If it breaks key resistance around current levels, momentum could kick in hard. Shadow could easily spike another 20ā40% before retracement.
1. $DONKEY
Donkey is up nearly 30%, but its tiny market cap of just $1.7M suggests thereās still runway. The surge likely reflects growing interest in meme-based or social-layer tokens. If volume sustains or increases, Donkey could ride sentiment-driven waves much higher. Itās volatile, yesābut thatās also where alpha hides.
2. $MAXONSOL
With a microscopic market cap under $400K and already climbing +24%, MAXONSOL could still double intraday. It seems to be part of the anime/gaming niche, which has proven to spark strong community backing. A sudden influx of buyers could quickly move the price due to its illiquid structure.
3. $SHADOW
Shadow stands out with a healthy +17.7% and market cap under $300K. Despite being a low-float asset, it shows steady gains with lower risk of immediate dump. If it breaks key resistance around current levels, momentum could kick in hard. Shadow could easily spike another 20ā40% before retracement.
š Note on Low-Caps this week: While many of these tokens still have room to run, they come with increased intraday volatility. Risk management is keyāwhat goes up 20% in minutes can crash just as quickly.
$ENA
ENA (Ethena)
At +8.88%, ENAās move seems modest in this list, which may suggest it hasnāt yet peaked. As a newer token with strong ties to the Ethereum ecosystem, it benefits from overall ETH sentiment. Unlike some meme-ish low-caps, ENA shows stronger fundamentals, which may support further upside without excessive volatility.
ENA (Ethena)
At +8.88%, ENAās move seems modest in this list, which may suggest it hasnāt yet peaked. As a newer token with strong ties to the Ethereum ecosystem, it benefits from overall ETH sentiment. Unlike some meme-ish low-caps, ENA shows stronger fundamentals, which may support further upside without excessive volatility.
$KERNEL
KERNEL (KernelDAO)
KernelDAO is showing a healthy +13.25% boost, yet remains a micro-cap play with room for more volatility-driven spikes. Given its DAO governance model and recent DeFi integrations, it could attract whales or trend followers during the day. Just be cautious: its low liquidity can amplify both gains and losses fast.
KERNEL (KernelDAO)
KernelDAO is showing a healthy +13.25% boost, yet remains a micro-cap play with room for more volatility-driven spikes. Given its DAO governance model and recent DeFi integrations, it could attract whales or trend followers during the day. Just be cautious: its low liquidity can amplify both gains and losses fast.
$VIC
VIC (Viction)
VIC is up nearly 18% and still flying under the radar. This low-cap coin has gained traction for its focus on modular blockchain architecture and scalability. With relatively low volume and no major resistance nearby, itās poised for another leg up. Traders looking for an explosive move might find VIC attractive before it becomes a headline.
VIC (Viction)
VIC is up nearly 18% and still flying under the radar. This low-cap coin has gained traction for its focus on modular blockchain architecture and scalability. With relatively low volume and no major resistance nearby, itās poised for another leg up. Traders looking for an explosive move might find VIC attractive before it becomes a headline.
š Bitcoin Market Sentiment Stays Strong Despite Tight Range
Bitcoin is currently trading at $118,415, holding a narrow range between $117K and $120K. Despite this consolidation, investor sentiment remains solidā69.4% positive according to Binance data, and the Fear & Greed Index sits at 73, deep in the āGreedā zone.
Key drivers? Institutional adoption continues, with MicroStrategy increasing its BTC holdings and spot ETFs receiving SEC approval. The $115K support level shows sustained buying interest.
ā ļø On the flip side: Large transfers to exchanges, ongoing regulatory uncertainty, and a potential double top near $118,150 raise caution flags.
Overall, bullish momentum holds firmābut traders are watching closely.
Bitcoin is currently trading at $118,415, holding a narrow range between $117K and $120K. Despite this consolidation, investor sentiment remains solidā69.4% positive according to Binance data, and the Fear & Greed Index sits at 73, deep in the āGreedā zone.
Key drivers? Institutional adoption continues, with MicroStrategy increasing its BTC holdings and spot ETFs receiving SEC approval. The $115K support level shows sustained buying interest.
ā ļø On the flip side: Large transfers to exchanges, ongoing regulatory uncertainty, and a potential double top near $118,150 raise caution flags.
Overall, bullish momentum holds firmābut traders are watching closely.
šØ
Cryptopolitan
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Elon Musk's SpaceX faces worker safety crisis as it aims for Mars
Robert Markert, a supervisor for years warned SpaceX leaders that a step in the process of retrieving the rocket fairing could āeasily cause serious injury or deathā. He says he was ignored because āit was the more economical solution,ā according to a suit filed earlier this month. A few months later, he lost his job.
Markert is among the two ex employees who have sued SpaceX for wrongful termination according to TechCrunch. At the start of July, the lawsuits were transferred to federal court.
Both suits argue that safety and staff welfare were sacrificed for speed and cost savings. They come whil SpaceX is pushing to prepare its Starship ultra-heavy rocket for NASA and commercial missions and to deploy satellites for its Starlink service, while its Falcon 9 rocket hasĀ has launched 87 times this year.
Long hours and fatigue allegedly led to injuries of SpaceX workers
Markert worked at SpaceX for 13 years before his April dismissal. His complaint states that technicians were sometimes compelled to work 15 to 20 days straight in a high-stress setting. When he raised concerns about fatigue, he says supervisors told him āthe schedule comes first.ā He says this grueling pace led to injuries that staff didnāt dare report..
In the lawsuit, Markert says he urged management to invest in more training and certifications, but was told āthere is no time for that and the company would not spend money on it.ā He added that without proper training, the risk of mistakes rises.
The second lawsuit was filed by plumber David Lavalle, who joined SpaceX in 2014 and is now 60. He claims the company failed to address a series of work-related injuries, such as a foot fracture, extreme pain in the neck and wrist problems. Fearing retaliation, he did not seek workersā compensation for all injuries. After he took leave to treat knee pain from gout, he was fired nine days later. Lavalle also alleges older staff were targeted after the company hired 28-year-old Scott Hiler as a senior manager at the end of last year.
Both complaints were originally filed in Los Angeles County Superior Court and later removed by the company to the U.S. District Court for the Central District of California.
SpaceX injury rates exceed industry average
Recent reporting by TechCrunch showed SpaceX outpaced other companies in worker injury rates in 2024. The analysis of Occupational Safety and Health Administration records found the Starbase complex in Texas logged 4.27 injuries per 100 workers last year, nearly triple the aerospace manufacturing average of 1.6 per 100.
Markert, who lives in Los Angeles County, did not specify his work site, though his lawsuit says he worked with ship technicians. OSHA logs show SpaceXās west coast fairing recovery operations had the highest injury rate, at 7.6 incidents per 100 workers.
At the end of May 2025 Federal Aviation Administration ordered a formal accident probe into a Starship test flight, which went out of control.
The rocket lifted off from Texas and flew farther than the last two tests, which both ended in fiery Atlantic crashes. At that time it made it halfway around the world before spinning out of control and breaking up over the Indian Ocean.
The FAA later confirmed that there were no reported injuries or damage to the public.
The first-stage booster, recycled from a previous flight, also fell apart as it came down over the Gulf of Mexico, but that was expected and approved by regulators.
According to the FAA, debris from both stages fell within the pre-established hazard areas.
Elon Musk wants to run Starship tests faster to help reach Mars, and NASA plans to use Starship to land astronauts on the moon soon.
Want your project in front of cryptoās top minds? Feature it in our next industry report, where data meets impact.
Markert is among the two ex employees who have sued SpaceX for wrongful termination according to TechCrunch. At the start of July, the lawsuits were transferred to federal court.
Both suits argue that safety and staff welfare were sacrificed for speed and cost savings. They come whil SpaceX is pushing to prepare its Starship ultra-heavy rocket for NASA and commercial missions and to deploy satellites for its Starlink service, while its Falcon 9 rocket hasĀ has launched 87 times this year.
Long hours and fatigue allegedly led to injuries of SpaceX workers
Markert worked at SpaceX for 13 years before his April dismissal. His complaint states that technicians were sometimes compelled to work 15 to 20 days straight in a high-stress setting. When he raised concerns about fatigue, he says supervisors told him āthe schedule comes first.ā He says this grueling pace led to injuries that staff didnāt dare report..
In the lawsuit, Markert says he urged management to invest in more training and certifications, but was told āthere is no time for that and the company would not spend money on it.ā He added that without proper training, the risk of mistakes rises.
The second lawsuit was filed by plumber David Lavalle, who joined SpaceX in 2014 and is now 60. He claims the company failed to address a series of work-related injuries, such as a foot fracture, extreme pain in the neck and wrist problems. Fearing retaliation, he did not seek workersā compensation for all injuries. After he took leave to treat knee pain from gout, he was fired nine days later. Lavalle also alleges older staff were targeted after the company hired 28-year-old Scott Hiler as a senior manager at the end of last year.
Both complaints were originally filed in Los Angeles County Superior Court and later removed by the company to the U.S. District Court for the Central District of California.
SpaceX injury rates exceed industry average
Recent reporting by TechCrunch showed SpaceX outpaced other companies in worker injury rates in 2024. The analysis of Occupational Safety and Health Administration records found the Starbase complex in Texas logged 4.27 injuries per 100 workers last year, nearly triple the aerospace manufacturing average of 1.6 per 100.
Markert, who lives in Los Angeles County, did not specify his work site, though his lawsuit says he worked with ship technicians. OSHA logs show SpaceXās west coast fairing recovery operations had the highest injury rate, at 7.6 incidents per 100 workers.
At the end of May 2025 Federal Aviation Administration ordered a formal accident probe into a Starship test flight, which went out of control.
The rocket lifted off from Texas and flew farther than the last two tests, which both ended in fiery Atlantic crashes. At that time it made it halfway around the world before spinning out of control and breaking up over the Indian Ocean.
The FAA later confirmed that there were no reported injuries or damage to the public.
The first-stage booster, recycled from a previous flight, also fell apart as it came down over the Gulf of Mexico, but that was expected and approved by regulators.
According to the FAA, debris from both stages fell within the pre-established hazard areas.
Elon Musk wants to run Starship tests faster to help reach Mars, and NASA plans to use Starship to land astronauts on the moon soon.
Want your project in front of cryptoās top minds? Feature it in our next industry report, where data meets impact.
š§ Ray Dalio Now Recommends ~15% Allocation to Gold or Bitcoin
š Legendary investor Ray Dalio, founder of Bridgewater Associates, recently advised allocating about 15% of your portfolio to store-of-value assets like gold or Bitcoin. This marks a major shift from his earlier stance in 2022, where he suggested only 1ā2% in Bitcoin.
Dalio made the comments during the Master Investor Podcast (CNBC), framing gold and Bitcoin as critical hedges in response to escalating U.S. debt and the risk of fiat currency devaluation.He emphasized that:
āIf you were neutral on everything and optimizing your portfolio for the best returnātoārisk ratio, you would have about 15% of your money in gold or Bitcoin.ā
š Legendary investor Ray Dalio, founder of Bridgewater Associates, recently advised allocating about 15% of your portfolio to store-of-value assets like gold or Bitcoin. This marks a major shift from his earlier stance in 2022, where he suggested only 1ā2% in Bitcoin.
Dalio made the comments during the Master Investor Podcast (CNBC), framing gold and Bitcoin as critical hedges in response to escalating U.S. debt and the risk of fiat currency devaluation.He emphasized that:
āIf you were neutral on everything and optimizing your portfolio for the best returnātoārisk ratio, you would have about 15% of your money in gold or Bitcoin.ā
Massive 8.8āMagnitude Earthquake Triggers Eruption at Eurasiaās Tallest Active Volcano š
In the early hours of July 30, a powerful magnitude 8.8 earthquake struck off the eastern coast of Russiaās Kamchatka Peninsula, the strongest in the region since 1952. The tremor generated tsunami warnings across the Pacific, including in Japan, Hawaii, Guam, Chile, and French Polynesia, though most were later downgraded as wave impacts proved less severe than feared.
ā ļø Eruption of Klyuchevskoy Volcano
Just hours after the quake, Klyuchevskoy volcanoāEurasiaās highest active volcano, standing at about 4,754āÆmāerupted, emitting lava flows and a massive ash column. Confirmation came from the Russian Academy of Sciencesā Geophysical Service, which reported the activity through official channels.
Located approximately 30āÆkm from the village of Klyuchi (population ~4,500), the volcano features a 700āÆm-wide summit crater fed by over 80 secondary vents and ash cones on its flanks. Authorities have issued local evacuations as a precaution, though no casualties have been confirmed so far.
In the early hours of July 30, a powerful magnitude 8.8 earthquake struck off the eastern coast of Russiaās Kamchatka Peninsula, the strongest in the region since 1952. The tremor generated tsunami warnings across the Pacific, including in Japan, Hawaii, Guam, Chile, and French Polynesia, though most were later downgraded as wave impacts proved less severe than feared.
ā ļø Eruption of Klyuchevskoy Volcano
Just hours after the quake, Klyuchevskoy volcanoāEurasiaās highest active volcano, standing at about 4,754āÆmāerupted, emitting lava flows and a massive ash column. Confirmation came from the Russian Academy of Sciencesā Geophysical Service, which reported the activity through official channels.
Located approximately 30āÆkm from the village of Klyuchi (population ~4,500), the volcano features a 700āÆm-wide summit crater fed by over 80 secondary vents and ash cones on its flanks. Authorities have issued local evacuations as a precaution, though no casualties have been confirmed so far.
š Fed Holds Rates Steady for Fifth Time ā Crypto Feels the Chill
On July 30, the Federal Reserve kept interest rates unchanged at 4.25%ā4.5% for the fifth straight meeting, despite inflation holding at 2.7% ā still above the 2% target. While stability was expected, markets remain cautious. Crypto took a hit: the overall market fell 4.8%, with Bitcoin closing at $117,777, while Ethereum edged up to $3,809.
Investor sentiment is softening as:
ā Inflation and a strong labor market delay rate-cut hopes
ā Trade tariffs add economic uncertainty
ā Realized gains dropped to $1.4B
ā Corporations trimmed BTC reserves
Volatility stays muted, but the pressure is mounting. The Fed is walking a tightrope ā and crypto is feeling the tension.
On July 30, the Federal Reserve kept interest rates unchanged at 4.25%ā4.5% for the fifth straight meeting, despite inflation holding at 2.7% ā still above the 2% target. While stability was expected, markets remain cautious. Crypto took a hit: the overall market fell 4.8%, with Bitcoin closing at $117,777, while Ethereum edged up to $3,809.
Investor sentiment is softening as:
ā Inflation and a strong labor market delay rate-cut hopes
ā Trade tariffs add economic uncertainty
ā Realized gains dropped to $1.4B
ā Corporations trimmed BTC reserves
Volatility stays muted, but the pressure is mounting. The Fed is walking a tightrope ā and crypto is feeling the tension.
#EthereumTurns10
š $ETH Turns 10: A Decade of Decentralized Innovation
Ten years ago, Ethereum launched with a bold vision: to transform the internet from a system of centralized platforms into a world of decentralized applications. Today, $ETH turns 10 ā and what a journey itās been.
From pioneering smart contracts and launching the DeFi revolution to fueling NFTs, DAOs, and Layer 2 ecosystems, Ethereum has redefined what blockchain can do. Itās not just a cryptocurrency ā itās the foundation of Web3.
š $ETH Turns 10: A Decade of Decentralized Innovation
Ten years ago, Ethereum launched with a bold vision: to transform the internet from a system of centralized platforms into a world of decentralized applications. Today, $ETH turns 10 ā and what a journey itās been.
From pioneering smart contracts and launching the DeFi revolution to fueling NFTs, DAOs, and Layer 2 ecosystems, Ethereum has redefined what blockchain can do. Itās not just a cryptocurrency ā itās the foundation of Web3.
#FOMCMeeting
šļø Federal Open Market Committee Meeting ā July 29ā30, 2025
The U.S. Federal Reserve concluded its two-day FOMC meeting tonight. Hereās what investors and observers want to know:
š Decision Highlights
ā¢ Interest rates held steady at 4.25%ā4.50%, matching the range set in the prior June meeting.
ā¢ This marks the fourth consecutive FOMC session with no rate change, following cumulative cuts in late 2024.
šļø Federal Open Market Committee Meeting ā July 29ā30, 2025
The U.S. Federal Reserve concluded its two-day FOMC meeting tonight. Hereās what investors and observers want to know:
š Decision Highlights
ā¢ Interest rates held steady at 4.25%ā4.50%, matching the range set in the prior June meeting.
ā¢ This marks the fourth consecutive FOMC session with no rate change, following cumulative cuts in late 2024.
$QKC
QKC (QuarkChain)
QKC posted a modest +6.52% gain, suggesting it may just be warming up. Known for its high-throughput blockchain and sharding tech, QKC often follows larger layer-1 trends with a delay. If market sentiment holds, its entry price under $0.008 makes it a compelling pick for day traders hunting breakout plays.
QKC (QuarkChain)
QKC posted a modest +6.52% gain, suggesting it may just be warming up. Known for its high-throughput blockchain and sharding tech, QKC often follows larger layer-1 trends with a delay. If market sentiment holds, its entry price under $0.008 makes it a compelling pick for day traders hunting breakout plays.
$MDT
MDT (Measurable Data Token)
MDT has surged +16.82%, yet it remains undervalued considering its real-world utility in data monetization and decentralized data exchange. As interest in data privacy rises, MDT stands to benefit. With solid fundamentals and a low market cap, thereās space for a second wave of bullish movement within the day.
MDT (Measurable Data Token)
MDT has surged +16.82%, yet it remains undervalued considering its real-world utility in data monetization and decentralized data exchange. As interest in data privacy rises, MDT stands to benefit. With solid fundamentals and a low market cap, thereās space for a second wave of bullish movement within the day.
$WIN
WIN (WINkLink)
Despite a 17% pump, WIN is still trading at a microscopic $0.0000663, making it an ideal candidate for rapid short-term gains. With its massive token supply and active Binance Smart Chain integration, WIN often thrives on micro-trading volume and community hype. A small volume influx could easily double its price today.
WIN (WINkLink)
Despite a 17% pump, WIN is still trading at a microscopic $0.0000663, making it an ideal candidate for rapid short-term gains. With its massive token supply and active Binance Smart Chain integration, WIN often thrives on micro-trading volume and community hype. A small volume influx could easily double its price today.
šØ
Binance News
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Federal Reserve's Interest Rate Decision Anticipated
According to BlockBeats, the Federal Reserve is set to announce its interest rate decision tonight, with a press conference by Chairman Jerome Powell scheduled 30 minutes later at 2 a.m. UTC+8. Data from CME's FedWatch indicates a 2.1% probability of a 25 basis point rate cut in July, while the likelihood of maintaining the current rate stands at 97.9%.
š MagnitudeāÆ8.8 Earthquake Triggers PacificāWide Tsunami Alerts
Date: July 29ā30, 2025 (local times vary by region)
āø»
A powerful magnitude 8.8 earthquake struck off Russiaās Kamchatka Peninsula on July 29 local time (early July 30 GMT), at a shallow depth of around 19ā20āÆkm, striking roughly 40ā78 miles southeast of PetropavlovskāKamchatskyāÆ.
This quake has been identified as the strongest to hit the region since 1952āÆ.
āø»
š Tsunami Impact & Alerts
ā¢ Kamchatka / SeveroāKurilsk, Russia: Waves up to 4 meters (13āÆft) flooded coastal sections. Minor structural damage was reported, and approximately 2,000 residents were safely evacuated to higher ground.
ā¢ Japan: The Japan Meteorological Agency recorded wave heights of up to 0.6āÆm (or 60āÆcm / ~2āÆft) along Hokkaidoās coast and issued evacuation alerts for nearly 1.9 million residents across multiple prefectures. The Fukushima nuclear plant was evacuated as a precaution, though no damage occurredāÆ.
ā¢ HawaiŹ»i: Tsunami sirens sounded in Honolulu. The Pacific Tsunami Warning Center reported wave heights of up to 1.8āÆm (~6āÆft) at Midway Atoll and KauaŹ»i, and about 4āÆft in Maui, prompting coastal evacuations. No casualties have been confirmedāÆ.
ā¢ U.S. West Coast & Alaska: Warnings and advisories issued along California, Oregon, Washington, Alaska, and British Columbia, forecasting smaller waves (1ā2āÆft) but urging caution due to dangerous currents.
Date: July 29ā30, 2025 (local times vary by region)
āø»
A powerful magnitude 8.8 earthquake struck off Russiaās Kamchatka Peninsula on July 29 local time (early July 30 GMT), at a shallow depth of around 19ā20āÆkm, striking roughly 40ā78 miles southeast of PetropavlovskāKamchatskyāÆ.
This quake has been identified as the strongest to hit the region since 1952āÆ.
āø»
š Tsunami Impact & Alerts
ā¢ Kamchatka / SeveroāKurilsk, Russia: Waves up to 4 meters (13āÆft) flooded coastal sections. Minor structural damage was reported, and approximately 2,000 residents were safely evacuated to higher ground.
ā¢ Japan: The Japan Meteorological Agency recorded wave heights of up to 0.6āÆm (or 60āÆcm / ~2āÆft) along Hokkaidoās coast and issued evacuation alerts for nearly 1.9 million residents across multiple prefectures. The Fukushima nuclear plant was evacuated as a precaution, though no damage occurredāÆ.
ā¢ HawaiŹ»i: Tsunami sirens sounded in Honolulu. The Pacific Tsunami Warning Center reported wave heights of up to 1.8āÆm (~6āÆft) at Midway Atoll and KauaŹ»i, and about 4āÆft in Maui, prompting coastal evacuations. No casualties have been confirmedāÆ.
ā¢ U.S. West Coast & Alaska: Warnings and advisories issued along California, Oregon, Washington, Alaska, and British Columbia, forecasting smaller waves (1ā2āÆft) but urging caution due to dangerous currents.
š¼ Trader Health Week: 5 Days to Reset Your Mind & Body
Day 3: Poor Nutrition & Caffeine Dependence
The Problem: Coffee-fueled marathons and market stress often replace real meals.
The Solution:
ā¢ Eat a protein-rich breakfast with healthy fats for long-term energy.
ā¢ Prep snacks like almonds, fruit, and boiled eggs to avoid sugar binges.
ā¢ Limit caffeine to before 2 PM; switch to herbal tea after.
Reflection: āYou canāt trade well if youāre running on fumes and sugar crashes.ā
Day 3: Poor Nutrition & Caffeine Dependence
The Problem: Coffee-fueled marathons and market stress often replace real meals.
The Solution:
ā¢ Eat a protein-rich breakfast with healthy fats for long-term energy.
ā¢ Prep snacks like almonds, fruit, and boiled eggs to avoid sugar binges.
ā¢ Limit caffeine to before 2 PM; switch to herbal tea after.
Reflection: āYou canāt trade well if youāre running on fumes and sugar crashes.ā
See original
š The IMF improves global growth prospects: a turnaround after the trade war?
The International Monetary Fund (IMF) updated its economic forecasts today, projecting global growth of 3% in 2025 and 3.1% in 2026, due to a moderate de-escalation in international trade tensions.
Notably, the projected growth of 2.5% in Spain for 2025 stands out, more than double the Eurozone average, along with an upward adjustment of economic growth for Mexico and the U.S. However, it warns that uncertainty persists and emphasizes the need for more predictable trade policies, independence of central banks, and structural reforms.
The International Monetary Fund (IMF) updated its economic forecasts today, projecting global growth of 3% in 2025 and 3.1% in 2026, due to a moderate de-escalation in international trade tensions.
Notably, the projected growth of 2.5% in Spain for 2025 stands out, more than double the Eurozone average, along with an upward adjustment of economic growth for Mexico and the U.S. However, it warns that uncertainty persists and emphasizes the need for more predictable trade policies, independence of central banks, and structural reforms.
Chinaās Coffee Giant Takes Aim: Luckin Challenges Starbucks on US Turf
A new digital-native rival is stirring the American coffee scene. Chinaās Luckin Coffee, once written off after a scandal, is now making a bold U.S. comebackāarmed with a 100% app-driven strategy, creative menu items like coconut lattes, and ultra-aggressive discounts.
While Starbucks leans on tradition and atmosphere, Luckin is betting on speed, personalization, and tech efficiency to win over busy, mobile-first consumers. The battle for Americaās coffee wallet just got a serious jolt.
A new digital-native rival is stirring the American coffee scene. Chinaās Luckin Coffee, once written off after a scandal, is now making a bold U.S. comebackāarmed with a 100% app-driven strategy, creative menu items like coconut lattes, and ultra-aggressive discounts.
While Starbucks leans on tradition and atmosphere, Luckin is betting on speed, personalization, and tech efficiency to win over busy, mobile-first consumers. The battle for Americaās coffee wallet just got a serious jolt.
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