BlockBeats reports that on July 22, Bitcoin giant Strategy announced today that it had increased its holdings by another 6,220 BTC last week, spending $739.8 million in cash, with an average purchase price of $118,940.

This latest acquisition brings Strategy's total Bitcoin holdings to 607,770 Bitcoins, with an acquisition cost of approximately $43.61 billion, averaging $71,756 per Bitcoin. At current market prices, the company's Bitcoin reserves are valued at $72 billion, locking in nearly $28 billion in unrealized profits.

It is worth noting that according to documents released by Strategy, most of the funds used to increase BTC holdings this time came from the sale of MSTR shares, with the company selling 1,636,373 shares of MSTR to raise approximately $736.4 million. The company also disclosed that the remaining funds were obtained through slight sales of STRK, STRF, and STRD shares, raising a total of $3.9 million.

As of the time of publication, the MSTR stock price is reported at $430.23, up 1.66% during the trading day.