In May 2025, Trump Media and Technology Group (TMTG), which owns the Truth Social platform, announced it had raised $2.44 billion to create a Bitcoin treasury. This move, approved by the SEC, became one of the largest corporate Bitcoin investments, positioning the company as a key player in the crypto market. President Donald Trump, the majority shareholder of TMTG, actively supports the initiative, calling Bitcoin the 'pinnacle of financial freedom.'
TMTG's strategy, inspired by MicroStrategy's success, involves using $2.32 billion to purchase Bitcoin, with Crypto.com and Anchorage Digital as asset custodians. The company has also applied to create a Bitcoin ETF, which could simplify access to cryptocurrency for investors.
Trump, who previously called cryptocurrencies a 'scam', is now an ally. His administration has rolled back Biden-era regulations, appointed pro-crypto officials like Paul Atkins as head of the SEC, and is promoting the creation of a national Bitcoin reserve.
However, the initiative has faced criticism. Democrats, particularly Jamie Raskin, are calling for an investigation into potential conflicts of interest, as the Trump family earned $400 million from World Liberty Financial. Market reaction was mixed: TMTG shares fell by 13% following the announcement.
#TrumpBTCTreasury symbolizes an ambitious attempt to integrate Bitcoin into corporate and governmental strategy, but its success depends on market conditions and political stability.
