Just after mediating the Russia-Ukraine situation at the White House, returning to Mar-a-Lago with good news, truly caring for the crypto market. It's a blessing from a past life for us, a bunch of crypto traders, to have connections with such people! $SOL $XRP $ADA
It seems that they are really bearish, and they have started to play 💩 $SOL
Free 4 catties of sheep manure Official account: ERDOS Ordos, click on the member center in the dialog box, and a pop-up window will automatically pop up after registering as a member, and you can get 4 catties of sheep manure.
Today I visited two seniors with assets of up to 1,700 yuan. The two seniors told me earnestly A. If ordinary people want to turn over quickly, they must sleep on their side B. Rich people think in reverse, remember C. There is no difficulty without difficulty D. The accumulation of wealth depends on accumulation E. Learn to use the means of getting twice the result with half the effort to achieve twice the result with half the effort F. Cut off contact with people who are not on the same frequency as you as soon as possible, because the phone bill is expensive G. How to quickly accumulate the first pot of gold, buy a bucket first H. How to grasp the personal network and learn Chinese medicine pulse diagnosis
Young people, you really don't know the depth! It doesn't matter if you're empty, shorting Pi is destined to lead you to sell your children! Do you know why? A project developed by a team of PhD graduates from Stanford University, with around 50 million miners and nearly 300,000 active nodes, has experienced 6 years of dedicated development, a strong consensus within the community, and practical applications both online and offline. Any project listed on exchanges must undergo Kyb review. How capable do you think you are to short it? You think a bunch of cryptocurrency thugs can short it with just 10,000 U each? Do you know how much it is if 50 million miners each put in 10 U? You are really like using a flashlight in the toilet → looking for poop! $SOL $KAITO
Both are yellow companies, so there shouldn't be much difference. If this continues, the target audience should be quite similar, and it even feels like they are positioned at both ends of the supply chain.
✅KOLs should be bold, but leaders should be restrained
Recently, several leading exchanges and project parties have caused a stir due to some remarks made by "individuals". This is primarily because they have not clarified the distinction between personal and positional roles.
The leaders of a company are responsible for the interests of shareholders, the work of employees, and the feelings of users. Most people's influence comes from the halo effect of the company, so every word represents the company's external attitude. Wang Xing would never say he doesn't order takeout or participate in group buying; Huang Zheng would absolutely not say he hates group buying; Li Xiang would never claim he only drives fuel vehicles. Even if Ge Lan's fund management loses a lot, he wouldn't say that a project he supports must wait for the right price. This is a fundamental professional requirement, so some remarks indeed come off as somewhat amateurish.
Some say that what they said is a fact, and it’s good for users. The correctness of the statements is not the key point; what matters is the occasion. For instance, if a CEO of a cat food company, as a celebrity, attends a medical forum to discuss how well they live, while noting that raising cats can easily cause respiratory diseases and how to prevent them—this is called building the industry. However, if they, as the CEO, talk extensively at a distributor conference about how they don’t raise cats and don’t use cat food, suggesting there are many ways to find companionship besides raising cats, this is akin to undermining others’ livelihoods.
Here’s a little PR tip from Web2 for everyone, not targeting anyone in particular; the relationships are generally good, but it's mainly because I’ve genuinely lost a lot, so please don’t stop newcomers from taking over.
Delivering takeout may have become an illusion. In the past week, I've seen
1. The manager of the neighboring takeout station said that his life philosophy is to avoid takeout, not to add delivery fees, and to wait for low prices even when hungry. He would rather go hungry than order takeout without a suitable coupon. One should not eat takeout every day and should learn to live healthily.
2. The local head of industry and commerce publicly stated that he wanted to raise funds to start a new project to support flexible entrepreneurs. After collecting the money, he turned his back and denied any connection, saying it was a project of the neighbor Wu Lao Er. He thought it was the same as the employment information usually released by the street office, didn't read it carefully before sharing, and now feels something is wrong and deleted it. As a result, a bunch of station managers got scammed, while most of the delivery workers were busy delivering Valentine's Day flowers and narrowly escaped a disaster.
3. The CEO of a rival platform, who used to always take a high-end approach, realized that others were getting huge orders with 'Pin Hao Fan' and wanted to join in but didn't know how. He suddenly put some unknown pre-made dishes directly on the homepage banner, resulting in many people placing orders only to find them too expensive, feeling like they were cheated and wanting to defend their rights. Then someone suggested that he gather everyone's opinions, and the CEO said he would announce his favorite takeout three hours later. People from all over the city were staring at their screens, not even eating. When the CEO announced it was 'Huang Men Ji', thousands of stores suddenly went online selling 'Huang Men Ji', leaving users confused about how to order.
4. A famous female delivery worker who used to deliver takeout has gone to an MCN company to do live streaming. When asked if she had left the takeout circle, she replied no, saying that the delivery fees are too low now, and she still has 100 electric bikes in stock.
The cost is that fewer and fewer people are ordering takeout, and I'm losing my mind.
Brand is not the KPI of the marketing department, but the KPI of the entire company.
For a long time, I have heard countless times that BSC is dead. Although it is now called BNB chain @BNB Chain , many people still remember it as a zoo, a great scientist, a clamp that reaches the sky, a team leader who writes copy and bombs groups everywhere, high taxes, and Pixiu. The reason why a brand is called a brand is because of the preference of users. Preferring Coca-Cola to Pepsi or vice versa, preferring Nike to Adidas or vice versa, preferring BNB to Solana, preferring one product to another, is a brand. How to make a product become a brand preferred by consumers is very important.
In the past couple of days, due to @_kaitoai's scoring rules, combined with another Twitter scoring software during the day, a new round of attacks on KOLs has begun. Just like last time it was TO C, this time it's TO B; one can only say that there’s nothing new under the sun, and the cycle of heaven is good. As someone who previously worked as a brand in Web2 on the client side and as a creative on the agency side, and now barely qualifies as a so-called Web3 KOL delivery person, I have a certain understanding of various positions and needs. Therefore, today I want to talk about how we should view KOLs. After all, in the past year or two, whether you are on the project side, an exchange, an agency, or a retail investor, KOLs are at the center of content marketing and need attention from everyone related to the industry. The client side needs to know how to choose KOLs; the agency side needs to know which KOLs to recommend; and KOLs need to know what to do next, because project parties are becoming smarter with their spending, users are becoming pickier, and KOLs are facing a depletion of creativity and a lack of brand awareness.
Analyzing the incident of SolvProtocol from a marketing perspective.
Analyzing this incident from the marketing perspective of @SolvProtocol. ① The brand public relations of Web3 is a blue ocean. Everyone ignores the value of public relations to the project parties, especially for new brands. The value of public relations can even be greater than marketing. While many spend lavishly on marketing, they do a terrible job on public relations. As a delivery person who has experienced focus interviews and the 315 incident, I can only sigh that the money in Web3 is truly like a windfall. This approach is definitely a waste of resources. The core of public relations is to convey information, communicate with the public, influence the direction of public opinion, affect consumer mindset, and stimulate public discussion.