Analyzing this incident from the marketing perspective of @SolvProtocol.
① The brand public relations of Web3 is a blue ocean.
Everyone ignores the value of public relations to the project parties, especially for new brands. The value of public relations can even be greater than marketing. While many spend lavishly on marketing, they do a terrible job on public relations. As a delivery person who has experienced focus interviews and the 315 incident, I can only sigh that the money in Web3 is truly like a windfall. This approach is definitely a waste of resources.
The core of public relations is to convey information, communicate with the public, influence the direction of public opinion, affect consumer mindset, and stimulate public discussion.
The core hasn't changed. Previously, the only communication channel was media, so the main task of public relations was media releases. Now there are too many communication channels, and most of the time you need to choose the appropriate channel to communicate the right information.
So at present, public relations is a way of thinking, no longer confined to a specific form.
② First turn the content into an event, then spread it.
I have to say, under the premise that issuing a coin is the ultimate goal, @Clarissexx0805 has executed a very good event marketing.
Now, starting a project in a structured manner, securing endorsements, finding investors, and doing publicity isn't a big problem, but whether it can gain popularity largely depends on luck. Even if it's a pure meme, it has to find conspiracy groups and smart money on-chain to collaborate; otherwise, it might end up with a Christmas tree K-line.
The core purpose of marketing events is to get the brand into public opinion, to get the brand talked about, and to gain more word-of-mouth feedback.
As long as the solv project doesn't fail, this newly issued coin will always have topics to discuss. In the future, any unreasonable project airdrop can trigger a 'fairness inquiry', securing a good ecological position in the communication chain. At least for now, combining various favorable factors, there probably won't be a more explosive and hotter launch.
③ Web3 also needs 'brand effectiveness integration'.
Anyone who has worked on branding in Web2 will probably be asked a question: What value does this thing have?
In Web3, it's even more direct; many project parties will even directly ask: After all this, how many points can we pull in?
So no matter where it is, traffic ultimately needs to flow to places where effects are easier to measure. Although this may be hindsight, I actually predicted a couple of days ago that this lady would most likely promote a project. I just didn't expect it to be more blatant, directly issuing a coin. Although this incident seems to just involve a few small articles on the surface, the invisible costs or efforts behind it should be considerable; otherwise, they wouldn't use such a direct way of expression, not even pretending.
From this series of operations, there should be a very marketing-savvy team or big shot behind it. This coin might even have a market value team operating it; it could be promoting this launch platform or directly harvesting this coin.
Although I really dislike this story, I have to admit that the @SolvProtocol team looks like rookies in front of the lady... Can't they find a better consultant?
