✅KOLs should be bold, but leaders should be restrained

Recently, several leading exchanges and project parties have caused a stir due to some remarks made by "individuals". This is primarily because they have not clarified the distinction between personal and positional roles.

The leaders of a company are responsible for the interests of shareholders, the work of employees, and the feelings of users. Most people's influence comes from the halo effect of the company, so every word represents the company's external attitude. Wang Xing would never say he doesn't order takeout or participate in group buying; Huang Zheng would absolutely not say he hates group buying; Li Xiang would never claim he only drives fuel vehicles. Even if Ge Lan's fund management loses a lot, he wouldn't say that a project he supports must wait for the right price. This is a fundamental professional requirement, so some remarks indeed come off as somewhat amateurish.

Some say that what they said is a fact, and it’s good for users. The correctness of the statements is not the key point; what matters is the occasion. For instance, if a CEO of a cat food company, as a celebrity, attends a medical forum to discuss how well they live, while noting that raising cats can easily cause respiratory diseases and how to prevent them—this is called building the industry. However, if they, as the CEO, talk extensively at a distributor conference about how they don’t raise cats and don’t use cat food, suggesting there are many ways to find companionship besides raising cats, this is akin to undermining others’ livelihoods.

Here’s a little PR tip from Web2 for everyone, not targeting anyone in particular; the relationships are generally good, but it's mainly because I’ve genuinely lost a lot, so please don’t stop newcomers from taking over.