Introduction
After social creation trends were initiated on platforms like Kaito and Cookie, the culture of content creation has gradually been adopted in the airdrop circle. Nowadays, most new projects provide independent airdrop allocations for social creators and Kaito rankings. In response to this, the leading centralized exchange Binance has launched the transparent airdrop for creators, the "Creator Task Platform." Users can share project introductions and complete specified tasks on Binance Square and the X platform to share the reward pool, with each project offering huge rewards of tens of thousands of dollars. This is a new way for content creators to benefit from several sources.
In this article, I will provide a detailed introduction to Binance Square, explaining the current revenue channels offered by Binance Square. I will continue to discuss the creator task platform, categorizing and explaining the interaction methods of various types of tasks and the functions of each section, sharing my own participation techniques and creation points with readers to guide them in delving into creation on Binance Square and earning their first airdrop reward!
What is Binance Square?
Binance Square is Binance's rebranded social platform for Binance Feed in 2023, focusing on becoming a one-stop social hub. Users can find it at the bottom of the Binance App homepage, where they can publish articles, share insights on the market, and use tags for high exposure. Binance Square provides users with news and real-time market updates, and Binance will also occasionally hold AMA events in Binance Square, inviting industry experts to share insights on various topics such as NFTs, DeFi, and AI.
Similar to other social platforms, Binance Square allows users to interact directly with KOLs and project parties in the comments section. Creators can also directly share their trading operations and asset holdings on the platform. Furthermore, Binance has launched a copy trading feature that enables traders to follow operations for direct returns.
To enhance the willingness to create, Binance Square offers various tiered reward plans, including writing contests, live trading tips, and a new creator task platform. Users can earn substantial rewards by creating high-quality content on Binance Square and inviting friends to join, benefiting both crypto newcomers and seasoned players.
Binance Square Revenue Opportunities
Binance Square provides users with multiple opportunities to earn revenue to motivate creators.
The main revenue methods are divided into the following three types:
1. Writing Contests & Content Mining
The earliest revenue model of Binance Square was through content mining and trading writing contests. The official Binance Square account posts requests for creators to create based on specified topics. After creation, using the # tag function will automatically be detected by the system, and selected articles can receive token airdrop rewards provided by Binance Square.
In addition to writing contests, creators can publish content related to the trading market in their articles. Readers can draw up to 30% of the trading commissions by using the creator's quick access channel for trading. Remember, creators need to set their public positions in their profiles first.
2. Trading Live Broadcast
The live broadcasts on Binance Square are a newly launched feature. Verified traders can conduct live trading on Binance Square, supporting multilingual translations to achieve a borderless experience. Viewers can also draw up to 50% of the trading commissions through live trading. In the future, two-way live broadcast red envelopes/tips will be opened, and it is encouraged for creators who regularly share trading information on Binance Square and have more than 1,000 fans to actively try it.
3. Creator Task Platform
The Binance Creator Task Platform is a newly launched feature by Binance, designed as a reward center for creators, replacing traditional reward writing contests. Binance will post trading and creation requirements for specified projects on the creator task platform. After completing and verifying tasks, creators can share tens of thousands of dollars in reward pools. This article will also focus on this to guide readers in experiencing new ways of centralized content creation.
Centralized version of Kaito: Creator Task Platform
The Binance Square Creator Task Platform was launched in June this year and is a reward center specifically for creators. It is similar to the centralized version of Kaito, where creators can earn rewards by completing tasks while supporting crypto creators and helping projects expand their communities. The following are the three main categories of the Creator Task Platform:
1. Creator Influence Leaderboard
Similar to Kaito's Yapper Mindshare leaderboard, the creator influence leaderboard ranks creators based on creativity, professionalism, and relevance. The rankings have 7-day, 30-day, and full-period versions. Binance emphasizes that this leaderboard is based on the quality of the content and interaction counts, rather than simply ranking by the number of fans.
2. Reward Center
The reward center lists ongoing, warming up, and completed task collections. Different projects clearly outline the interactions and creation requirements that creators must complete, and a few projects may require a fan threshold of over 10,000.
As shown in the image, each project lists rewards of tens of thousands of dollars, with task participation durations generally ranging from 2 to 3 months, and participant numbers within 30,000. Currently, there are still 8 projects available for participation. The author will explain the creation techniques and selection methods in the following sections to help readers better obtain airdrop rewards.
3. Project Influence Leaderboard
The Project Influence Leaderboard is different from the Creator Influence Leaderboard as it is a specific leaderboard for projects. Similar to Kaito, creators can see their own and other creators' Mindshare and influence on a single project. Creators can choose their preferred projects for creation based on the specialized leaderboard.
Improving the quality of creation is more important than producing a large quantity. Binance has optimized the Twitter feature that requires using tags, allowing the system to automatically detect the creator's content. Tasks in the square can be completed more simply, without cumbersome steps.
Key Points of Creator Task Interaction
The task page of the Creator Task Platform is as follows. Now that the creator reward center has just launched, I recommend focusing on the following techniques during creation to make it easier to get started writing on Binance Square.
1. Follow the official Binance Square account
In response to the launch of creator tasks, Binance often releases reward activities and creation rules to facilitate timely strategy updates, including new writing contests and content mining.
2. Make Good Use of Hot Topics
You can observe the creation content of other creators. The right side of Binance Square will display the current hot topics, and focusing on these topics during creation can better capture traffic.
3. Creative Tasks
The following Huma Finance task is a low-threshold creative task that does not require any specific number of fans from creators, nor does it require trading tasks. As long as articles are published on Binance Square and the X platform, it is a completely zero-cost task that must be done.
4. Interactive Tasks
Compared to the aforementioned creative tasks, in addition to the original related article creation, tasks like Wallet Connect require creators to engage in $WCT token trading. These types of tasks usually have fewer participants, so remember to complete all tasks to qualify.
Conclusion: Binance Square has long cultivated and co-created hotspot value.
In the current InfoFi craze, Binance Square is not only a traffic platform but also an information hub and community consensus platform for the crypto industry. Through writing contests, trading live broadcasts, and creator task platforms, creators can earn rewards through multiple channels, allowing newcomers to participate in a reward pool of up to tens of thousands of dollars.
Users participating in creator tasks can deepen their understanding of various crypto projects while contributing to the community. Creators can choose their preferred project social participation based on their abilities.
Binance Square has the potential for multiple revenue streams, encouraging readers to participate in various activities on the platform to co-create hotspot value while learning. By continuously creating high-quality content on Binance Square, users can establish their personal brand and reputation and also benefit from both the project itself and Kaito's airdrops!
This report is for informational sharing purposes only and does not constitute any form of investment advice or decision basis. The data, analysis, and views cited in the text are based on the author's research and public sources, which may contain uncertainties or be subject to change at any time. Readers should make investment judgments cautiously based on their own circumstances and risk tolerance. For further guidance, it is advisable to seek professional advisor opinions.
