#X超级应用转型 1. Diversification of Revenue

◦ Advertising revenue has not yet recovered to pre-acquisition levels (expected to be $2.3 billion in 2025, down from $4.1 billion in 2022💰), and financial services will become the new growth engine.

2. Increased User Stickiness

◦ Attracting young users through a “social + financial + consumption” closed loop to reduce the need for platform switching. For example, users can directly use X Money to pay for meals, tip creators, or make investments.

3. Data Value Mining

◦ Combining social behaviors and financial data to optimize advertising placement and AI model training, forming a commercial ecological barrier.