Why did Port3 initiate this essay writing activity?

In short, in one sentence:

> Port3 wants to use the method of "writing articles + posting on social media" to let more people know about their project, while also attracting some users and traffic.

The specific motivations can be broken down into the following points:

1. Create momentum for the project, allowing more people to "see" Port3

They recently launched the token $PORT3 on Binance Alpha (a new trading area with a different approach).

In the early stages of the launch, the biggest fear is having no popularity or attention. The essay writing is a low-cost promotional method.

You write, I pay (20,000 USDT prize pool) → Attract the community to "help spread the word"

2. Establish content influence and build the brand's "persona"

They focus on the track of "AI + social data layer", which is actually quite difficult to understand.

So, they want everyone to "tell their own story" and let community creators use their own language to explain the project, helping to clarify and communicate effectively.

Ideally, they want Port3 to be described as "the Palantir of Web3", which sounds impressive.

3. Perform SEO and social media viral growth to expand search and dissemination

Every piece of content needs to include the tags 88254288944 and @Port3Network.

This means that once you post, X (Twitter) can also see it, and other platforms can find it → Dual platform exposure.

The more likes and comments, the higher your views, and they gain more attention.

4. Collect community voices while identifying KOLs and content experts

Look for those who write well, have followers, and have influence → There’s potential for future contracts and collaborations.

For them, it's a good method of "finding future brand ambassadors for a small cost."

In summary:

> Port3 uses the essay writing to turn everyone into "organic promoters", helping to advertise, explain the product, create buzz, and simultaneously cultivate a content ecosystem.

And if we write well, we can share the rewards, making it a mutually beneficial situation.