Upbit Launches HYPER and RED: Reshaping Market Landscape under New Dynamics in the Crypto World
In May 2025, South Korea's largest cryptocurrency exchange Upbit announced the launch of two major tokens, Hyperlane and RedStone. As a key hub for global cryptocurrency trading, Upbit's token launch strategy is often seen as an industry barometer.
The launch of HYPER and RED may further intensify the multi-chain ecosystem competition and the oracle race in the cryptocurrency market.
Hyperlane is a meme coin built on Solana; however, the meme attributes of HYPER also bring high volatility risks, with its price significantly driven by community sentiment.
Its native token RED aims to address the pain points of high costs and low efficiency in traditional oracles, thus RED also faces the dual challenges of technological validation and market competition.
The launch of HYPER and RED by Upbit is not only an extension of the narrative of the multi-chain ecosystem and the oracle race but also a reflection of the competitive landscape among exchanges.
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