The cryptocurrency market is often the scene of high-profile events, where information campaigns play a key role. One such phenomenon is “blasting” — a sharp increase in popularity and activity around certain crypto projects or tokens thanks to well-thought-out marketing strategies, celebrity endorsements, and loud announcements. In this article, we’ll look at what blasting is, how it works, which projects have achieved success thanks to this approach, and how investors can remain objective in the face of market noise.

What is blasting in cryptocurrencies?

The term "blasting" refers to the mass attraction of attention to a cryptocurrency or project through aggressive marketing strategies. This can include viral advertising campaigns, social media posts, announcements at major conferences, and even involvement of media personalities. The main goal of blasting is to create hype, attract a new audience, and ensure short-term (and sometimes long-term) price growth of the asset.

Signs of blasting:

  1. Sharp increase in discussions: An increase in the number of mentions of the token on social media such as Twitter (X), Telegram, or Reddit.

  2. Celebrity support: Blasting is often accompanied by the involvement of famous personalities, which attracts an audience.

  3. Activity on charts: After the information wave, there is often a sharp increase in trading volumes and prices.

Top examples of blasting in cryptocurrencies

1. Dogecoin (DOGE) — a meme turned legend

One of the brightest examples of successful blasting is Dogecoin. Its popularity surged sharply in early 2021 due to tweets from Elon Musk, who called the token "the people's cryptocurrency." Musk actively supported DOGE in his posts, which caused a rapid price increase from less than $0.01 to an all-time high of $0.74.

Quote from Elon Musk:
"Dogecoin is fun and could become the currency of the future."

2. Shiba Inu (#SHİB ) — "Dogecoin killer"

This token was originally conceived as a joke project, however, active support on social media and the involvement of major crypto exchanges in its listing did the trick. The culmination was a 1000% increase in October 2021.

3. Solana (#SOL ) — technological power and marketing

Solana, despite its technical potential, also used elements of blasting to enter the market. An active advertising campaign, partnerships, and involvement of venture funds helped the project attract a wide audience.

How does blasting work?

  1. Creating informational noise
    Blasting begins with the active dissemination of information about the project through media, social networks, and crypto exchanges. The key task is to generate interest and attract the attention of as many users as possible.

  2. Using FOMO (fear of missing out)
    The rapid price increase and activity around the token creates a sense among investors that they are missing out on profit. This stimulates mass purchases.

  3. Securing success through exchange listings
    After a successful blasting, major exchanges begin to list the token, increasing liquidity and causing a new wave of interest.

Analytics: blasting as a manipulation tool

Blasting can be a powerful tool for promoting a project, but at the same time, it carries risks for investors. It is important to understand that often behind the artificial hype lies a lack of real value in the project.

Statistics:

  • A study by Santiment shows that 80% of tokens actively promoted through blasting lose up to 50% of their value within three months after the peak.

  • In 2023, over 40 tokens launched through blasting campaigns experienced short-term growth but subsequently went into deep correction.

CoinGecko:
"It is important for investors to separate the real value of the project from market noise. Not every blasting ends successfully for long-term holders."

How can investors protect themselves from the consequences of blasting?

  1. Study the fundamental indicators of the project
    Pay attention to technology, team, roadmap, and partnerships.

  2. Watch trading volumes
    Price growth without an increase in trading volume may indicate manipulation.

  3. Diversify your portfolio
    Do not invest all your funds in one project, even if it is actively discussed.

Forecasts and the future of blasting

Experts believe that blasting will remain a popular tool in the crypto market, especially with the rise of social media usage and new platforms for promotion.

Binance founder Changpeng Zhao:
"Marketing plays an important role in the crypto market, but the ultimate success of a token depends on its utility and adoption."

Blasting remains one of the most discussed promotion strategies in the crypto market. It can give a token the momentum it needs to grow, but it also carries risks for inexperienced investors. It is important to approach investments with cold calculation and rely on analytics so as not to become a victim of artificial hype.

The crypto market is changing, but one thing remains constant: projects that create real value ultimately win, while blasting is just a temporary tool that can either help or harm.