The issuer of a spot bitcoin ($43,659 BTC) exchange-traded fund (ETF) has launched two new salvos in a long-simmering cryptocurrency marketing war, launching a total of three cryptocurrency ads in just two days.
Bitwise launched its first-ever Bitcoin ETF ad on Dec. 18, starring actor Jonathan Goldsmith, best known for his role as “The Most Interesting Man in the World.”
A few days later, on Dec. 20, Hashdex released its cryptocurrency ad, which showed a dump truck with the caption "Stocks are not crypto, fixed income is not crypto, precious metals? No, neither are crypto," before promoting the company.
Bitwise then responded on December 21 with another short ad starring Goldsmith.
“I thought you’d like to know, Satoshi Nakamoto sends you his regards,” Goldsmith said, continuing his role as a Bitcoin promoter.
However, the unanimous reaction on social media was that Bitwise’s campaign came out on top.
Notably, the branding efforts of the two asset management companies demonstrate great confidence in financial products that have yet to receive regulatory approval.
Analysts put the odds at 90% that the SEC will approve one or all of the 13 pending spot Bitcoin ETFs on January 10.
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On December 20, Bitcoin pioneer and JAN3 CEO Samson Mow commented on the importance of Bitcoin ETF marketing campaigns.
Mow explained that companies vying for a spot BTC ETF are all competing for investors, inflows, and assets under management, adding that their main weapon is brand.
“This Bitcoin Orange Shine battle is about to heat up in ways you can’t imagine,” he wrote.
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