Cryptocurrency exchange Gate.io has signed a shirt sponsorship deal with reigning Italian champions Inter Milan. Gate.io’s logo will be displayed on both the men’s and women’s jerseys. Both parties see the partnership as an opportunity to connect with their respective communities and explore opportunities at the intersection of football and cryptocurrency.
Sleeve sponsorship enhances Gate.io's visibility
Cryptocurrency exchange Gate.io announced on August 23 that it has become the sleeve sponsor of Inter Milan, the reigning Italian soccer champions. As part of the partnership, Gate.io's logo will appear on the sleeves of both the men's and women's kits.
According to a statement, the Gate.io and Inter Milan partnership will extend beyond the kit sponsorship, focusing on enhancing the fan experience and providing innovative services and engagement opportunities for the Inter Milan fan community. The collaboration will allow fans to access exclusive content, participate in joint marketing activities, and purchase co-branded merchandise.
Commenting on the crypto exchange’s partnership with the European football giant, Han Lin, founder and CEO of Gate.io, said:
We are delighted to partner with Inter, a club with a rich history and passionate fan base. This partnership is in line with our commitment to innovation and community engagement. We are excited to bring new and exciting experiences to Inter fans around the world and explore the many interactions between the worlds of football and digital assets.
Alessandro Antonello, CEO of Corporate Affairs for Inter Milan, expressed his delight at the football club’s partnership with Gate.io, a leading company in the cryptocurrency space. He added that the new partnership will give Gate.io “great visibility in all the competitions we participate in.”
By becoming a sleeve sponsor of Inter Milan, Gate.io joins the ranks of other cryptocurrency platforms such as BingX, Kraken, and OKX, which have similar deals with English football teams Chelsea, Tottenham Hotspur, and Manchester City.
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