A follow-up to “Yes, Nominees Are Promoting Each Other. And That’s Natural.” Voting on Binance Square runs until October 28.
Last time I said it’s natural for Blockchain 100 nominees to promote each other. I still think so. Now for the part I held back: natural is exactly what makes it a trap.
#giveandtake Nobody walks into something that looks like a trap. You walk into something that looks like friendship.
Friends, like emotions, don’t run the expenses
Here’s the line I keep coming back to. Friends, like emotions, don’t run the expenses.
Your landlord doesn’t take good vibes. Your exchange doesn’t care how warm the comment section felt. When a group of nominees cheers for each other, it feels like a community, and it might be one. But a community doesn’t cover your bills, and neither does a shoutout. You do.
What comes first for them: wallet, fame, trade, dollars
Let’s say it plainly, because the shoutouts won’t. In a contest like this, the order of operations is simple.
A vote becomes rank. Rank becomes fame. Fame becomes followers. Followers become an audience for trade ideas. And on a platform that pays for trading activity, an audience can become dollars.
That last part isn’t a theory. Binance Square’s Write to Earn program, as it’s been published, lets verified creators earn a share of trading fees when readers click a cashtag or chart widget in their post and then trade. The base rate starts at 20%, top weekly performers can reach up to 50%, and payouts come in USDC, which is as close to dollars as crypto gets. Terms change, so check the current numbers yourself.
There’s nothing hidden about it. It’s the business model. But notice what gets paid: fees come from activity, not from whether you win. Someone can earn when your trade happens, even on the days you lose.
And one of the award tracks is literally called Trader of the Year. Trade content isn’t a side hustle in this contest. For some nominees, it’s the pitch.
Where the trap springs
It springs in the gap between a favor and a habit.
You vote. It costs you nothing, so why not. But now you’re a supporter, and supporters feel a little invested. A few days later the same person posts a setup, and it’s hard to ignore someone you just helped. Psychologists call it the foot in the door: say yes to something small, and the bigger yes comes easier. You don’t need the textbook. You’ve felt it.
I’ve said it all through this series: a vote has a price. Free voting? Free only exists in fantasy. The vote costs you seconds. The price is what comes after.
The “not a financial advisor” shield
You’ve seen the bios. “Not a financial advisor.” Then the posts: a setup, a target, a stop, and a polite reminder to vote. A line in a bio protects the person who wrote it. It does nothing for the person who trades on it.
Spotting the trap early
A vote request and a trade idea in the same post.Gratitude with strings: “vote, and I’ll share my next setup.”The same names cheering for each other, all week, in the same threads.Urgency: “last chance,” “today only.”A cashtag or widget that sits one tap from a trade screen.
None of these proves bad intent. Together, they tell you what a post is for.
My rules for keeping my wallet first
Voting and trading are two separate decisions. Never make the second because of the first.If you wouldn’t take the trade from a stranger, don’t take it from someone you like.Size every position as if the person who posted it doesn’t exist.Vote for months of work, not a week of hustle.If a post needs your vote and your money in the same breath, close it.
The fair pushback
Is every nominee in on something? No. Most are probably just building their thing and enjoying friends in the same race. Promoting a friend isn’t a crime. Earning from a legitimate program isn’t a sin. And nobody is forcing you to click.
The problem isn’t the people. It’s the setup: a contest that rewards audience, sitting on a platform that can pay for trading activity. Even good people lean the way the money leans. A nominee who says it out loud, “yes, I earn when you trade,” has already defused most of the trap.
The bottom line
It’s natural. It’s also a trap. Both can be true.
For nominees working the campaign trail, wallet, fame, trade and dollars come first, and honestly, that’s just business. For you, one thing has to come first: your own wallet. Friends and emotions don’t run your expenses. You do.
Have you ever taken a trade because you liked the person posting it? Be honest, nobody’s grading. Tell me in the comments.
This is opinion, not financial advice. Do your own research.
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