Crypto has become the most muted topic on X since the platform rolled out its snooze feature on Apr. 22, the company's head of product said.

Bier Reveals Crypto Mute Data

Nikita Bier, head of product at X, shared the leaderboard on Thursday. Crypto sits ahead of politics, the Iran conflict, sports, and business and finance.

The snooze tool lets Premium subscribers hide selected topics from their For You feed for 24 hours. X launched it alongside Custom Timelines.

Premium accounts pay a monthly fee for extras such as longer posts and wider edit windows. The category controls give X a clearer signal on what paying users want filtered out.

Bier earlier described the tool as a way to crank up or turn down low-quality posts. Gaming, artificial intelligence and entertainment all rank below crypto on the list.

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AI Slop Drives Crypto Fatigue

CryptoQuant founder Ki Young Ju has argued the real driver is automation, not user taste. He said bots produced 7.7 million crypto-labeled posts in a single day, a 1,224% jump.

X changed its API rules in January to cut off apps that paid users to post, targeting so-called InfoFi schemes. The mute data suggests the cleanup has not landed yet.

Bier joined X in June 2025 after a brief advisory stint at the Solana Foundation. The platform launched Smart Cashtags on Apr. 15, giving iPhone users in the U.S. and Canada real-time price charts for Bitcoin (BTC), Ether (ETH) and XRP (XRP).

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