Introduction: The airdrop market is fatigued, Zui Lu exposure dilemma
Recently, the performance of the cryptocurrency airdrop market has been lackluster. Many once high-profile projects with high FDV, such as MON and KTNQ, are accompanied by high costs during interactions, resulting in low return rates and even negative returns. This has left many airdrop hunters and on-chain players feeling exhausted by the cumbersome interactions, turning their attention to zero-cost, low-threshold 'Zui Lu'.
The narrative of InfoFi was pioneered this year by Kaito, combining content creation and financial rewards, allowing creators to earn token airdrops by sharing knowledge and insights. However, traditional InfoFi platforms are often monopolized by big influencers and traffic giants, leaving small creators, especially users in the Chinese-speaking area, frequently facing insufficient exposure and difficulty in ranking to share rewards. A casual 'Good morning' tweet from a big influencer can earn traffic points that far exceed the painstaking long reports from small to medium creators.
Against this backdrop, Rally emerges as a new generation InfoFi platform. It discards the traditional model dominated by traffic and follower counts. Rally adopts an AI-reviewed task mechanism, allowing creators to earn $RLP token airdrops based on the quality of content created according to task requirements, regardless of their follower count.
In this article, the author will detail the Rally project background and interactive process, guiding readers from zero to obtaining the Rally whitelist and starting to maximize airdrop earnings during the Alpha phase!
Rally project background
Rally founding background
Rally was launched in August this year as an AI-driven decentralized marketing protocol built on the GenLayer blockchain, focusing on providing creative reward airdrops for X content creators. The official positions it as 'the first decentralized marketing protocol,' emphasizing the use of AI assessment to ensure quality content receives its due rewards, no longer troubled by traffic or follower counts.
The birth of Rally originated from the founder's insights into the pain points of traditional social media and recent InfoFi: resource monopolization by large influencers and the futility of small creators. Rally officially launched the Alpha phase this month, allowing users to register and accumulate points, with over 100,000 candidate users gathered in just a few weeks.
Financing background & development history
Rally is favored by capital against the backdrop of financing, having currently secured around $20 million in funding. Its parent company, GenLayer, as a technological support, has also secured an independent $7.5 million seed round of financing, with investors including North Island Ventures and ZK Ventures. The funding and technical background provide Rally with a strong resource backing during its startup phase.
Rally has a deep cooperative relationship with InfoFi leader Kaito, which serves as the foundational project for Web3 data search and attention economy. The scores in the Rally whitelist phase are directly referenced from Kaito Yap scores, which can be seen as an important extension of Kaito’s ecosystem in the creator economy. This strong partnership allows Rally to gain high market attention right at its launch.
Rally's development can be traced back to the conceptual phase in early 2025. The founding team consists of senior practitioners from the Web3 field. They observed the rise of the InfoFi narrative led by Kaito but also noticed the unfairness: English content often received higher exposure, while creators in the Chinese community suffered severely.
To this end, Rally has designed a language-neutral AI algorithm that supports multilingual content. After its launch, Rally quickly attracted global users, especially from the Chinese community, with a large influx of Chinese users within the first week, prompting the official launch of a dedicated Chinese activity called 'Hello, Chinese Community,' marking Rally's focus on the Asian market.
Rally Technical Architecture
Rally adopts an EVM multi-chain deployment strategy, mainly supporting Base and zkSync blockchains, and implements cross-chain technology through Layerzero to ensure low-cost and high-efficiency transactions. Rally brings visibility to public chains through creative activity rewards, with thousands of users joining the Rally ecosystem daily from the registration stage to whitelist selection. In the future, there may also be connections with $BASE airdrops.
Rally's technical core is based on GenLayer's multilingual model consensus mechanism, combining AI models like ChatGPT, Genini, and Claude to evaluate the accuracy, originality, and consistency of content concerning tasks, ensuring fairness in content quality scoring and guaranteeing that small and medium creators can also receive rewards on Rally.
Rally's background not only reflects the combination of high financing and innovative technology but also a deep understanding of creators' pain points. It is no longer just a simple platform but a newly reshaped decentralized marketing ecosystem. Now is the golden opportunity to join Rally and seize early benefits.
https://waitlist.rally.fun/joinme/johnsmith_data
Rally project features
AI-driven: Fair scoring mechanism
Rally and traditional InfoFi platforms mainly rely on different quantities of followers and engagement. It disrupts traditional models and, based on GenLayer, prioritizes creator content quality using AI-driven algorithms, analyzing various dimensions such as accuracy, originality, consistency, influence, and transparency.
AI reviews whether the articles submitted by creators meet task requirements, whether they contain unique perspectives not AI-generated, and the accuracy of information transmission, all of which will affect AI's fair scoring. Rally will offer creators corresponding $RLP token rewards based on those scores.
Campaigns reward structure: Real task earnings
Rally adopts a campaign task mechanism, turning posting into a 'task solving' mode. Project parties can initiate activities with clear budgets, timelines, and specified task requirements. Creators no longer need to rack their brains for daily posting content; they just need to choose from different tasks on the platform and submit their tweets for Rally AI review.
This structured task model not only has clear reward standards, with the details of each task's prize pool and participation requirements explicitly listed, but rewards are fairly distributed among all creators. Moreover, AI will provide immediate quality feedback after review, allowing creators to understand how to improve their content during the task-solving process, cultivating higher-quality creative output, reducing the barriers to creation, and enabling project parties to gain more accurate exposure.
Small and medium creators & Chinese friendly
Rally's core features are designed to be friendly to small and medium creators, allowing it to stand out among numerous InfoFi projects. Traditional platforms like Kaito, Cookie, and Wallchain focus heavily on traffic, making it easy for large creators to monopolize point rewards, while small creators struggle to gain exposure even with the immediate production of high-quality content.
Rally's design philosophy aims to address this pain point. The platform's tasks do not require specific follower counts and traffic, purely evaluating based on content quality. The transparent scoring standards on task pages enable emerging creators to build reputation through AI verification of their contributions. Moreover, Rally is particularly friendly to the Chinese community, not only ensuring multilingual consistency in verification models but also hosting a community event called 'Hello, Chinese Community' at launch. This allows the Chinese community, which has been at a disadvantage on traditional platforms, to participate on equal footing. For users interested in starting on Rally, this offers an excellent opportunity to join, which could be the key to transitioning from small creators to major KOLs.
Rally Whitelist
The whitelist phase of Rally is the core threshold for user participation. This phase not only determines whether you can enter Alpha but also directly affects point accumulation and airdrop eligibility. The whitelist mechanism is designed to be simple and efficient. After registration, the system automatically calculates scores based on multiple indicators. High-scoring users have the opportunity to be selected for the Alpha Waitlist and participate in tasks to earn $RLP airdrops.
Whitelist point acquisition system
After users register for Rally using their email and link to X, the system will automatically detect the following data, as shown in the diagram, to provide users with an initial score.
Register for Rally
TweetScout scoring: Based on data such as user X account's shared cryptocurrency-related article content and account registration duration.
Kaito Yap scoring: Based on the user's X account registration Kaito's Yaps score, giving corresponding points at a 1:1 ratio.
Referral points: Inviting users to join Rally can earn 10% points of the invitee's score.
Cooperative invitation scoring: Clicking on Rally cooperative project invitation links such as zkSync, DIA, and GRVT can earn 42 points per invitation link. Detailed invitation link organization can be referred to in the author's tweet below, with a total of 294 points available for rapid growth.
Kaito in-depth cooperation
Rally is deeply integrated with the Kaito platform. When users register for Rally, the system will pull Kaito data from the X account. If the account has Yaps points on Kaito, Rally will also provide corresponding points.
Even if you missed other project airdrops on Kaito, you can now link your X account to win at the starting line on Rally. The platform's collaboration allows users who have already achieved results on other InfoFi platforms to quickly gain recognition from Rally, filtering out quality creators.
Whitelist selection: Striving for Alpha qualifications
After registering for the whitelist phase, the main task is to let the official 'see' you, so you can be selected for the Alpha whitelist qualifications faster. Rally's whitelist selection criteria mainly rely on TweetScout scores, community participation activity, Rally's discussion level, and the quality of recommended users. Rally selects hundreds of creators to join the Alpha whitelist every week.
In order to quickly secure Alpha qualifications, in addition to the techniques mentioned above for quickly scoring through cooperative invitations, the activity level on X is key to long-term accumulation. The author suggests that after registration, users can naturally post discussions about the Rally ecosystem on X and promote Rally by inviting friends to join. Rally's administrators and AI will regularly capture interactions and grant priority access to active users.
After starting interactions, users can follow the official Rally X account for news, with new lists announced weekly, and selected creators notified via email. The whitelist phase emphasizes active participation, making it an excellent opportunity for newcomers in the new InfoFi platform. Initially, Kaito provided all registered users with a low guarantee of $3 to $50 airdrops, with zero points to take immediate action.
Rally Alpha: Solving tasks for $RLP
Once you receive an email notification or notice changes in the official website status, congratulations on successfully joining the Rally Alpha phase, starting the real 'posting for gold' period. After linking X and EVM wallets on the official website, users can complete tasks through Rally Campaigns and share in the project prize pool's $RLP token airdrops, allowing creators to monetize their creative content directly without worrying about traffic issues.
Rally Alpha Campaign tasks
Rally Alpha's privileges include early access to features, priority support, and exclusive early rewards. Users can browse the task list on the Alpha Campaign page as shown in the diagram. Task types mainly include project analysis, theme discussions, and community promotions, with each Campaign clearly marked with requirements, themes, and the size of the $RLP prize pool.
Creators choose content tasks they want to write about, complete content publishing on X, and after a period of interaction, they can submit tasks on the Campaign page. Rally AI will conduct real-time second-level reviews, providing users with scores and content feedback, informing them of article requirement scores to enhance future creative content.
Note that task requirements often involve hashtags or referenced articles, and creative content should primarily be original. AI evaluation focuses on quality and genuine interactions; do not rely entirely on AI for writing, as this may result in lower scores or failed reviews. After the campaign ends, Rally will divide the $RLP prize pool based on user scores as a proportion of total participation scores.
Alpha Campaign page
$RLP token airdrop
As mentioned above, after creators accept tasks and submit them, AI will score based on relevance, interaction sentiment, and originality. After the task ends, the $RLP token prize pool will be divided based on scoring proportions. The author has already earned 2097 $RLP through Rally Alpha.
During the Alpha phase, Rally states that no fees are charged, and users can participate in content mining for free once they obtain Alpha qualifications. This is a concentrated period for early benefits, so don't miss out. The author suggests selecting tasks with large prize pools and fewer participants for content creation, as the sharing ratio can be higher, and referring to high-scoring examples on the task page can help achieve similar scoring standards. Including charts and images can attract other users' responses, yielding higher scores in interaction evaluations.
Conclusion: Creating posts in $RLP is a boon for small to medium creators.
Reflecting on the recent cryptocurrency market, the crypto circle has witnessed too many instances of 'the rich get richer.' Major players crush with large funds, and big influencers dominate algorithms with existing traffic, while ordinary retail investors and small to medium creators struggle to survive in the cracks, often becoming an outlet for liquidity.
The emergence of Rally marks the reform of InfoFi. Through AI & GenLayer, it decouples traffic from quality, providing a fresh start for creators who have long been trapped in traffic dilemmas. As long as you are willing to invest time in creating high-quality content and completing platform tasks, you can share real $RLP token airdrops. In Rally's world, your assets are not wallet balances or fan traffic, but your understanding and output capabilities regarding the project.
In the current sluggish airdrop environment, Rally offers a zero-cost, high-quality participation model, providing new options for creators seeking stable income, becoming a boon platform for small to medium creators. Take advantage of the current whitelist and Alpha phase just launched, and start your first content creation task on Rally, capturing every perspective that can turn into $RLP token rewards during this bonus period.
This report is for informational sharing purposes only. The content does not constitute any form of investment advice or decision basis. The data, analysis, and views cited in the text are based on the author's research and public sources, which may have uncertainties or change at any time. Readers should exercise caution in making investment judgments based on their circumstances and risk tolerance. For further guidance, it is advisable to seek professional consultant advice.
