The Playbook of Giants: Tencent vs Binance—Two Narratives, One Level of Business Empire!
From Tencent in 1999 to Binance in 2017, both companies have been building a "super ecosystem" with their respective methodologies—one growing on Web2 land and the other expanding in the Web3 ocean.
Tencent relies on daily active users, content, and a closed-loop payment system:
With QQ/WeChat as the core attraction, supplemented by frictionless payments, the world's largest gaming business, fintech, Tencent Cloud, and a strategic investment portfolio exceeding $800 billion, it ultimately forms an absolute dominance across 8+ industries.
Binance, on the other hand, relies on liquidity as its core attraction:
Starting from CEX trading, building an "internal currency system" with BNB, creating an execution layer with BSC, then positioning for DEX dominance with PancakeSwap and Aster, while also launching new projects through Launchpool, connecting 46,000 merchants and 220 million users in the global crypto economy.
If Tencent is a "traffic-driven integrated behemoth," then Binance is becoming a "liquidity-driven crypto empire."
One reality is: in today's Web3, perhaps only Binance has the capability to build a multi-layered ecosystem that can rival Tencent.
In the next five years, which model do you think will have greater extensibility?
FROM PANEWS
