As a veteran in GameFi for several years, one of the most common questions I've been asked lately is what new things YGG is currently working on. The answer is actually already written on the homepage of the official website: YGG Play is upgrading from a 'guild' to a 'publisher', specifically helping the hottest casual blockchain games connect with the most eager ranking players and communities, with a positioning of 'casual games, degen outcomes'. (YGG Play) The key piece that truly brings this story to life is the newly launched YGG Play Launchpad—a new type of platform that combines 'game discovery, task gameplay, and token sales.'
First, let's talk about the changes in the landscape. In the past, most blockchain game Launchpads were essentially 'whoever has more money gets on board first', either competing for subscription quotas on centralized platforms by level or through various complex staking weights, which were not friendly to ordinary players. YGG Play's approach this time is very different: it places the entrance at yggplay.fun, consolidating all news, guild activities, game collaborations, and Launchpad information into this 'Casual Degen Hub', allowing players to enter from the same portal, first select a game, then complete tasks, and then participate in token issuance, rather than being thrown directly into a subscription page upon entry. (Medium) This is very friendly for old players who enjoy playing while digging for 'alpha'.
Specifically regarding the Launchpad mechanism, the first phase is led by LOL Land's $LOL token, with a very clear timeline: the Launchpad opens on October 15, starting with the task & points phase, players can accumulate YGG Play Points by staking $YGG or completing tasks in designated games; from October 29-31, it enters the contribution window, the higher your points, the earlier you can enter the subscription phase and prioritize using YGG to participate in the LOL token sale; after November 1, LOL will only open trading pools on DEX and will not pursue centralized exchange listings right away. This design itself sends two signals: first, it gives 'early players' a real advantage over 'early investors', and second, the token is more closely tied to in-game use cases and liquidity pools rather than simply impacting secondary market trends.
$LOL's economic design also aligns well with YGG's consistent 'game-first' style. According to public information, 10% of the total token supply is used for the Launchpad, another 10% goes to the developers, 10% is for Play-to-Airdrop, 10% goes into the liquidity pool, and the remaining 60% is reserved for future in-game incentives and emissions. Moreover, YGG Play does not take a cut from this batch of tokens. What does this mean? In simple terms, it means that the issuance platform itself relinquishes part of the benefits, giving more chips to the game and players, using tokens to extend the game's lifecycle rather than distributing value to platforms and institutions at TGE. This structure is considered relatively 'anti-traditional' in the current GameFi landscape.
From the player's perspective, the YGG Play Launchpad has achieved two important integrations. First, it binds the 'task system' and 'subscription eligibility' together. You are no longer just filling out a whitelist form, but by completing cross-game tasks and accumulating YGG Play Points, you can rank and use these points to exchange for earlier subscription periods and higher caps, which has been repeatedly emphasized in PlayToEarn, YGG's own announcements, and on the YGG Play official website. For those who are truly playing, this model serves both as content filtering and player filtering: those who only want to cash out quickly, the 'casual investors', will not have the patience to run through the entire task chain. Second, it links 'in-game points' and 'guild primary tokens' into a closed loop—through the YGG Redeem platform, many points accumulated in cooperative games can be converted into $YGG in the future, tying daily gaming behavior to the long-term value of the YGG ecosystem.
For project teams and issuers, this mechanism also has its highlights. YGG Play does not just hang a logo to help you issue tokens; it integrates the game into the task system, leaderboards, points, and Launchpad entrance in advance, adding its own growth gameplay and revenue-sharing contracts with partners like Proof of Play, using a whole set of 'issuance infrastructure' to amplify a game's lifecycle. All these modules are unified into the News, Games, and Launchpad sections of yggplay.fun, allowing players not to chase announcements everywhere but to develop a habit of checking YGG Play whenever there is something going on. In the long run, this is a healthier structure for both content and traffic sides.
From the perspective of an old GameFi player like Azu, what I care more about is whether this Launchpad model will be more sustainable than traditional IEO/IGO. To be frank, it is not without risks—such as even if you complete many tasks and accumulate a lot of points, whether $LOL can maintain a reasonable price in the secondary market still depends on game retention, token use cases, and liquidity design itself, and it’s not just a matter of 'doing more tasks guarantees profits'. However, compared to the old way of 'not having played the game, first looking at the white paper and FDV before deciding whether to buy', the current path is more like 'play first, then invest', and the YGG Play Launchpad does not take a token share from the project team, which will force project teams to stake more chips on their products rather than relying on token pre-allocation to cash out, which is a clear plus for long-term players and investors like us.
If you ask Azu what the most direct impact of this Launchpad is on ordinary players, my answer would be very realistic: in the past, to participate in a popular blockchain game token launch, you either had to rely on connections or funds, but now there is at least an additional channel where you can 'spend time + understand the game'. You can first actually experience games like LOL Land, go through tasks, leaderboards, and points, and then decide whether to use $YGG to participate in the Launchpad; you can also use the task system of YGG Play to complete task chains from other cooperative games, turning your usual fragmented time into 'Launchpad chips'. As for whether there will be more games and tokens similar to LOL continuously launched through the YGG Play Launchpad, we need to keep observing the official News and X account for further arrangements.
Finally, as usual, here are some very practical action suggestions, purely based on Azu's personal habits and not investment advice. Step one, add yggplay.fun to your favorites, log in with your common wallet, and run through the account and task system. Step two, start with games that you are genuinely interested in, like LOL Land, which is relatively casual but has a more complete token closed loop, spend a week completing basic tasks and the beginner phase, and feel the rhythm of the YGG Play points system. Step three, reassess your $YGG positions and overall risk preference, deciding whether to use part of your position to participate in the Launchpad's contribution window rather than getting emotional just because you see the words 'launch' and 'new token'. Once you complete this round, you should be able to judge whether the YGG Play Launchpad is suitable for you and which level of participation aligns better with your current risk tolerance.
Whether you are an old guild player or a newcomer to Web3, if you love playing blockchain games and are willing to spend time understanding a game's mechanics, then YGG Play's design of 'tasks + points + Launchpad' is at least worth creating an account for a complete experience before deciding whether to stay.
