WCT Collaboration and Traceability in Nongfu Spring's Juice Beverage Supply Chain
In 2024, Nongfu Spring will expand WCT technology to the juice beverage category, starting from the fruit procurement stage, recording the origin of raw materials such as oranges and apples, sweetness testing data, and harvesting time; during the production process, juice extraction temperature, sterilization parameters, and filling time will be recorded on the chain; in the logistics transport stage, the temperature of the vehicle (monitoring for ambient temperature beverages below 25°C) and the transport trajectory will be synchronized on the chain. Consumers can scan a code to view the full process information of the juice from raw material to finished product, while distributors can replenish stock in real-time through on-chain inventory data, with payments settled using WCT. By 2024, this system will cover 60% of Nongfu Spring's juice products, leading to an 82% reduction in juice quality complaint rates, a 45% reduction in supply chain replenishment response time, and a decrease in distributor payment cycles from 10 days to 3 days.
