It's surprising that so many people love drinking Dongfang Shuye 😅 The hardest-to-drink beverage back in the day somehow became a hit.
So now Suntory can dominate the market in China.
But the real ace up the sleeve is Ito En.
Ito En is the best-selling brand in Japan, and I particularly love the strong green tea. I had a few sips from vending machines in Japan back in the day and couldn't get enough; it's currently available on JD.com.
I estimate that we will soon see the rise of Ito En in convenience store channels. Dongfang Shuye really doesn't cut it 😅