According to the information on the website, in addition to the YZY token, there are three services that will be related to this token.

Yeezy: Kanye's offline merchandise mall

YZY Pay: Payment with YZY tokens

YZY Card: U card using USDC and YZY tokens

Among them, Yeezy has been launched, currently only supporting USDC to purchase Kanye's trendy brand merchandise, with plans to support YZY tokens in the future.

Meanwhile, the YZY Card is currently on a waiting list status. It will later support the use of USDC and YZY tokens as a debit card currency.

Overall, it seems that Kanye is trying to promote his physical trendy brand and online crypto payment business through the attention generated by issuing the token.