Thumzup Media Corporation, linked to Donald Trump’s family, has announced a major boost to its cryptocurrency strategy – a $50 million investment and an expanded partnership with Coinbase Prime. The goal is to accelerate its cryptocurrency mining expansion and build a large reserve of digital assets, with XRP playing a key role in its portfolio.

Capital for mining growth and treasury

According to the Nasdaq-listed company’s press release, Thumzup Media completed a secondary public offering, raising $50 million at $10 per share. The proceeds will be used to purchase state-of-the-art mining equipment and build a diversified cryptocurrency treasury including XRP, BTC, ETH, SOL, and LTC.

This move follows a previous decision to expand beyond Bitcoin and establish a $250 million digital asset treasury, also including USDC and DOGE. The board has approved an allocation strategy allowing up to 90% of the company’s liquid assets to be held in cryptocurrencies.

Coinbase Prime as a key partner

Coinbase Prime will continue to serve as custodian and primary broker for Thumzup’s XRP and other crypto holdings. The platform offers institutional-grade trading, financing, and custody services that meet strict NYDFS security standards.

Thumzup Media CEO Robert Steele called this a “critical milestone” toward building one of the most strategically managed digital asset treasuries in the public markets. He emphasized that Coinbase Prime’s infrastructure has enabled the company to efficiently scale both accumulation and mining operations.

According to Ryan Ballantyne, Head of Corporate Client Strategy at Coinbase, the platform provides “military-grade security” and robust custody capabilities to help institutions fully develop their crypto strategies.

Rapid expansion amid Bitcoin’s record highs

In May 2025, Thumzup set up a Bitcoin-backed credit facility with Coinbase Prime, giving it access to flexible capital in support of its Digital Asset Treasury (DAT) strategy. The current portfolio expansion comes as Bitcoin has hit a new all-time high, further increasing the appeal of crypto reserves.

Part of a broader trend among public companies

Thumzup’s move aligns with the growing trend of publicly traded companies heavily investing in the cryptocurrency sector. Recently, Vivopower partnered with Crypto.com for institutional custody of its digital assets, including XRP.

Japanese company Metaplanet Inc. reported a 468% Bitcoin yield in Q2 2025, with 18,113 BTC worth $2.1 billion, making it the fourth-largest corporate holder of Bitcoin worldwide.

Trump-linked firms continue to strengthen crypto treasuries

This Thumzup development follows a series of announcements from companies connected to Trump’s network. For example, ALT5 Sigma recently completed a registered direct offering worth $1.5 billion to launch its Treasury Strategy for World Liberty Financial (WLFI).

All these initiatives share the same goal – to strengthen balance sheets and build sustainable long-term crypto asset management – signaling that Trump’s business network sees digital treasuries as a key pillar of its growth strategy.


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