On August 13 and 14, 2025, BeInCrypto will be present at Rio Innovation Week with an exclusive stage, bringing some of the leading names from the crypto and traditional industry to the event.
The conference will feature prominent industry leaders such as Samir Kerbage, CIO of Hashdex, Diego Kolling, Head of Bitcoin Strategy at Méliuz, Eike Batista, CEO of EBX Group, Daniel Mangabeira, Vice President of Strategy and Policies for Brazil at Circle, Henrique Videira, auditor at the Central Bank, Rocelo Lopes, CEO of Smartpay, and Renata Petrovic, Head of Innovation at Bradesco.
Opening with Eike Batista and the Super Cana project
The BeInCrypto stage at Rio Innovation Week 2025 will feature Eike Batista, one of Brazil's most iconic entrepreneurs. With a journey marked by his boldness, he created a business empire in record time, with over twenty major companies, including OGX, OSX, and the Porto do Açu. After a period of setbacks, Eike returns to the spotlight, now with the Super Cana project, which promises to revolutionize the biofuels industry and reduce environmental impact.
On August 13, at 10:30 AM, Eike will open the BeInCrypto stage to discuss the green revolution and the new paths his entrepreneurial vision is charting.
Strategic reserve of Bitcoin on the agenda
Large companies have adopted Bitcoin as a strategic reserve, but while many allocate the cryptocurrency to protect their cash against inflation or currency fluctuations, Bitcoin Treasury Companies are exploring a bolder strategy: maximizing the amount of Bitcoin per share. This movement allows shareholders to directly benefit from the appreciation of the cryptocurrency.
A success story is Méliuz, which achieved an impressive BTC Yield of 908% between the first and second quarters of 2025. On May 15, 2025, the company achieved a yield of 44% in just 36 days, equivalent to a monthly yield of 35.42%.
On the Rio Innovation Week stage, Diego Kolling, Head of Bitcoin Strategy at Méliuz, will detail how the company has applied this strategy and will open the floor for audience questions at the end. A must-see for anyone wanting to understand how cryptocurrency can transform corporate strategy.
Currently, Méliuz is the first publicly traded company on B3 to adopt Bitcoin as a strategic reserve and the first in Latin America to implement a Bitcoin treasury.
Is a monetary revolution already a reality?
Felipe Spina, entrepreneur and founder of Novórtex Academy, will be one of the keynote speakers at Rio Innovation Week, with a keynote on Financial Freedom and the Monetary Revolution: Building Wealth in the Decentralized World. With extensive experience in the cryptocurrency and blockchain market, Spina will discuss the digital revolution that is transforming the global economy, exploring how new technologies are changing the global monetary order and creating new opportunities for those seeking financial freedom.
Another highlight will be Iara Thamires, CEO of Torne-se Inquebrável, who will share her knowledge on how cryptocurrencies are providing decentralized and accessible financial opportunities for everyone. She will reveal the experiences and strategies that have allowed ordinary people to become as profitable as major banks in the crypto market, and how anyone can become a relevant player in this new economic landscape.
Is the Global South transforming the world financial industry?
Another topic on the BeInCrypto stage at Rio Innovation Week will address how the Global South, with a special emphasis on Brazil, is positioning itself at the forefront of financial innovation, challenging Western hegemony and redefining the global dynamics of the sector. The focus will be on the adoption of cryptocurrencies, stablecoins, and decentralized payment solutions, highlighting how Global South countries are creating new opportunities for financial inclusion and promoting fairer and more accessible economic models.
Strategic leaders in the sector will share their visions on how Brazil and other nations are accelerating digital transformation in the financial industry, impacting the creation of global financial solutions and challenging traditional systems.
Another relevant topic of the conference will be the impact of Artificial Intelligence (AI) on the capital market. The roundtable will explore how innovative technologies are redefining the way investors, financial institutions, and regulators operate, promoting an acceleration in data analysis, process optimization, and risk mitigation. Among the participants will be Renata Petrovic, Head of Innovation at Inovabra, and Eduardo Abreu, Vice President at Visa, who will deepen the discussions on the role of AI in transforming the financial market.
What will be Brazil's new financial infrastructure?
One of the most anticipated panels of Rio Innovation Week 2025 will bring together experts from the Central Bank of Brazil (Bacen) to discuss the impact of Drex, the Brazilian digital currency, and the opportunities it creates for companies, startups, and players in the crypto sector. The conversation will explore the practical changes that Drex will bring to the market and how blockchain technology and digital assets align with this new financial reality.
Henrique Videira, with over 15 years of experience in the financial sector, will be one of the highlights of the panel. In a mini lecture, he will share his vision on how Drex is already transforming the sector, not only in terms of technology but also with advances in artificial intelligence (AI) and innovation. Videira, who has extensive expertise in financial risk management using machine learning and statistical tools, was a member of the DREX team, working on interoperability, privacy, and tokenization challenges.
With his knowledge in digital currencies and distributed computing, Videira will discuss the benefits of these technologies in real use cases. The panel will provide an in-depth view of how Drex is opening doors for new business models and accelerating the evolution of monetary policies in Brazil.
What is the future of crypto ETFs in the market?
The crypto ETF market has attracted billions of dollars and is gaining prominence on the global stage. According to PwC, ETF management is expected to reach $18 trillion by 2026. Executives from major asset managers point to fixed income, ESG, and cryptocurrency ETFs as expanding trends in the global market. But what is the future of these products in Brazil? What is needed to boost trading of these funds in the country?
This panel at Rio Innovation Week will feature Samir Kerbage, Chief Investment Officer of Hashdex, and Theodoro Fleury, Investment Director at QR Asset Management and B3. Kerbage, responsible for global investment strategies and product development at Hashdex, will provide valuable insights on crypto asset management through funds, ETFs, and other investment vehicles. With over 15 years of experience in the financial market and expertise in quantitative trading, Fleury will complete the debate, sharing his vision on the current scenario and future opportunities in the crypto asset market in Brazil.
The BeInCrypto article having an exclusive stage at Rio Innovation Week was first seen on BeInCrypto Brasil.
