CEA Industries, through its subsidiary BNC, acquired 200 thousand tokens$BNB for a total amount of $160 million. Thanks to this operation, it became the largest public investor in BNB. The purchase was made by the BNB Network Company division, which specializes in managing corporate assets.
This step is part of the company's new strategy, which decided to pivot towards the cryptocurrency sector. Just last month, CEA Industries, which previously focused on vape production, changed its stock ticker from VAPE to BNC and announced the establishment of a treasury based on BNB. To implement this initiative, the company attracted $500 million in private investments, including funds from 10X Capital and YZi Labs, associated with Changpeng Zhao.
BNC explained that the choice of BNB was due to its deflationary model (token burning), active development of on-chain infrastructure, and potential growth drivers, including the prospect of launching a spot ETF. At the same time, the company believes that BNB is still not sufficiently represented among institutional investors in the USA.
CEA Industries intends to continue purchasing$BNB to fully utilize the initial capital and is already considering attracting an additional $750 million. This will increase the total investment in BNB to $1.25 billion.
Analysts note that corporate crypto treasuries are gradually moving beyond traditional assets such as Bitcoin and Ethereum. Recently, Nano Labs and Windtree also joined BNB investors, investing about $500 million.
