🔔 Preface:

Liking a team is not enough just to watch the games. Juventus has been bringing fan engagement onto the blockchain since 2019, with the entire JUV Fan Token acting like a fan participation ticket, allowing voting, unlocking benefits, and occasionally participating in offline events. In simple terms, it's a new way to bring fans closer to interacting with the elite club.

1️⃣ Project Introduction:

The JUV Fan Token is the official fan token issued in collaboration between Juventus and Socios (the collaboration was first officially announced on 2018-09-24, and the FTO started on 2019-12-03).

Holders can vote, complete tasks, and exchange benefits in the Socios App (based on Chiliz Chain); Juventus's first vote was to select the home goal celebration song, with Blur (Song 2) as a candidate, with a reference issuance price of around €2 (fluctuating with the CHZ exchange rate).

2️⃣ Core Highlights:

🔸 Voting: From songs to bus designs and merchandise patterns, votes are executed based on the results, and the sense of participation is very real.

🔸 Benefits: Complete tasks in the app, draw for benefits, with opportunities to win tickets, signed merchandise, match viewing experiences, etc. (subject to the rules of the current activity)

🔸 Ecosystem and Compliance: The Fan Token operates on the sports vertical chain Chiliz, with a long-term cooperative relationship between the club and the platform, and the gameplay will continue to update (voting/task directory is expanding).

3️⃣ $JUV Token Information:

JUV operates in the Chiliz ecosystem, with a total on-chain contract volume of 19,956,000, Decimals = 0 (whole units). Mainstream data sources show a circulating supply of about 10.53 million tokens, with prices fluctuating around $1.55–$1.62, and as of the writing date, a 24-hour increase of 45.82%.

Its positioning is as a utility token, with core value in club interaction and fan rights, not in the traditional sense of equity/dividends.

4️⃣ Latest Developments:

➤ Sleeve Sponsorship: On June 16, 2025, Juventus officially announced a three-year partnership with WhiteBIT, becoming the official crypto exchange & sleeve partner, featuring sleeve branding starting from the 2025 Club World Cup, covering seasons 25/26—27/28.

➤ Equity Trend: In February 2025, Reuters reported that Tether was a minority shareholder (about 5%), and on April 24, 2025, it reported that its shareholding exceeded 10%. This does not directly affect the usage rules of JUV, but indicates a deeper binding between the club and the crypto industry. Avoid stating unannounced phrases like 'second largest shareholder'.

🎯 In Conclusion:

I prefer to see the JUV as an official interaction ticket, where the value lies in your genuine participation in small decisions of the club and the ability to exchange for specific benefits. It is not equity and does not promise dividends; price fluctuations follow market sentiment, so it's not to be treated as a speculative tool. It’s more suitable for fans who want to make their passion tangible. Personally, I believe the main aspect is the voting executed each time and the real fan stories; those are what retain people.

This article does not constitute any investment advice! Investors need to carefully assess risks #DYOR

🤝 Thank you everyone!