The deep entry of traditional finance and the strategic shift of the crypto industry.
In 2025, the integration of traditional finance and crypto assets is accelerating. Robinhood started with 'zero-commission stock trading,' and now crypto trading revenue accounts for over 27% of its quarterly total revenue; global giants like Morgan Stanley, JPMorgan, Charles Schwab, and Standard Chartered are also gradually opening up crypto spot trading for BTC, ETH, etc. These institutions control global fund clearing, fiat payment, and a vast user base, encroaching on the core capabilities of crypto trading platforms.
In the face of this competition, many crypto exchanges are beginning to launch 'defensive integration' — for example, on-chain U.S. stocks, stock tokenization, and other mixed innovation products. Backed Finance, Dinari, and others have taken the lead by mapping U.S. stock assets like Apple and Tesla on-chain, providing global users with 24/7 trading, distributed custody, and token composability, breaking through the time zone, account opening, and threshold limitations of traditional securities trading.
The user pain points of on-chain U.S. stocks are very prominent: settlement delays, non-24/7 trading, difficulty in account opening for international users, complex dollar exchanges, inconvenience in small investments and portfolio management, and the inability to use stock assets for on-chain collateral or participate in liquidity yields. This also highlights the competitive advantage of native crypto trading platforms: 24/7 trading, distributed custody reducing brokerage risks, token composability for participating in DeFi lending or market-making, and binding with the stablecoin system to enhance on-chain capital efficiency.
This mixed innovation not only meets traditional users' pursuit of convenience and security but also opens up new asset classes and yield scenarios for crypto-native users.
'Project Crypto': Policy dividends ignite the wave of integration.
Meanwhile, on July 31, 2025, U.S. SEC Chairman Paul S. Atkins announced the launch of 'Project Crypto' in Washington, marking the first national-level initiative in the U.S. to systematically promote the on-chainization of financial assets. Its core includes:
Clarifying the classification and issuance standards for crypto assets.
Revising custody and trading rules to allow for the coexistence of securities and non-securities in trading.
Providing compliance pathways and innovation exemptions for DeFi.
Promoting the 'super application' model — a platform that can simultaneously offer stock trading, crypto trading, stablecoin payments, DeFi lending, NFT trading, and more.
This marks a shift in U.S. regulatory thinking from 'defensive enforcement' to 'actively embracing on-chain finance,' also providing institutional support for mixed innovation models. The trend of migrating all assets (stocks, bonds, dollars, etc.) on-chain is being officially recognized.
Industry evolution: The rise of mixed innovation and entrepreneurial opportunities.
Under a clear compliance framework and favorable policies, the primary investment market is currently more inclined towards mixed innovation projects — that is, using Web3 technology infrastructure to carry verified Web2 business logic.
Technical support.: On-chain custody, real-time settlement, asset fragmentation, cross-chain liquidity.
Scenario implementation.: Traditional financial scenarios such as investment, payment, asset management, insurance, and cross-border settlement are being reconceptualized through on-chain technology.
User mindset shift.: From focusing on the degree of decentralization to paying more attention to 'ease of use, safety, and profitability.'
For crypto entrepreneurs, this means: technological innovation must be combined with mature business models, product experiences must seamlessly connect with traditional applications, and compliance requirements must be proactively addressed to form scalable and replicable solutions.
Nivex's strategic response and ecological positioning.
Nivex has long recognized this trend and has upgraded its positioning to an 'AI-driven mixed asset operating system,' seizing high ground in the wave of integration through core strategy capabilities, cross-asset integration, and compliance ecosystem layout.
1. AI-driven core trading and wealth management capabilities.
Nivex has a full-stack AI strategy engine covering various products such as spot, futures, and wealth management, achieving a closed loop of real-time data analysis → strategy generation → automatic execution → risk control management.
Weekly updates to the strategy library, optimizing yield capture rates by combining on-chain and market-wide data.
Support for personalized strategy customization, automatically adjusting leverage, positions, and portfolios based on user risk preferences.
Expanding the range of strategies to include emerging assets such as on-chain ETFs, stablecoin yields, and tokenized securities.
2. Diverse asset coverage and integrated accounts.
The same account can seamlessly manage various assets such as cryptocurrencies, on-chain U.S. stocks, stablecoin wealth management, reducing friction in cross-market trading and meeting users' diversified allocation needs.
3. Compliance and Institutional Integration
Has obtained the U.S. FinCEN MSB license and is applying for compliance qualifications in multiple countries; providing trading and strategy service interfaces to banks, brokerages, payment platforms, wallets, etc., through API/SDK, accelerating the entry of traditional financial institutions into the Web3 ecosystem.
Nivex's role in the new era.
The implementation of 'Project Crypto' means that the competition among crypto trading platforms will enter a new stage — shifting from single transaction matching to a 'super application' ecosystem that encompasses full-link, multi-asset, and cross-scenario capabilities. Mixed innovation is becoming mainstream, and asset classes such as on-chain U.S. stocks and tokenized securities will form a high degree of synergy with stablecoins and DeFi products.
Nivex's advantage lies in the fact that it is not only a trading platform but also a mixed asset operating system that integrates AI strategies, major asset management, and compliance infrastructure. Driven by policies, technology, and capital, Nivex is expected to become a key bridge connecting traditional finance and Web3, helping users and institutions seize opportunities in the new financial landscape.
