WCT's Brand Authorization and Fee Management in the Catering Franchise Industry
In the catering franchise sector, issues such as opaque brand authorization fees and franchisees' unauthorized use of the brand are common. WCT puts information such as franchise contracts, authorization periods, and fee standards on the blockchain, allowing franchisees to pay authorization fees with WCT as agreed, linking fees to brand usage compliance. After implementing WCT, a certain catering chain brand saw a 70% reduction in authorization fee disputes, a 60% decrease in franchisee violations, and a 40% increase in brand management efficiency, safeguarding the legal rights and interests of both the brand owner and franchisees.