Coinbase is set to launch tokenized stocks, derivatives, and prediction markets for US users, as it ramps up efforts to become a comprehensive on-chain trading platform.
Coinbase Preps Tokenized Stock Launch
Coinbase has announced plans to introduce tokenized stocks and prediction markets to its US platform, marking a significant expansion of its on-chain trading services. The move signals the exchange's ambition to create an all-encompassing “everything exchange” for US users.
In a statement released Thursday, Coinbase revealed that US users will soon be able to test a range of tokenized real-world assets, including stocks, derivatives, early-stage token sales, and prediction markets.
Max Branzburg, Coinbase's VP of Product, described the vision as an “exchange for everything,” aiming to consolidate traditional and crypto assets into a single, blockchain-based trading environment.
He said,
“We’re bringing all assets on-chain stocks, prediction markets, and more to create a faster, more accessible, more global economy.”
Regulatory Tailwinds Support Rollout
Coinbase’s timing aligns with evolving US regulatory frameworks that now appear more favorable to crypto innovation. The platform's ability to offer tokenized equities in the US contrasts with competitors like Kraken, which announced plans to launch US equity tokens (xStocks) exclusively outside of the country. Revised crypto regulations and recent initiatives like the SEC’s ‘Project Crypto’ have paved the way for Coinbase to advance its tokenization strategy within US borders.
Tokenization of traditional assets has gained considerable traction this year, as firms seek to bridge the gap between conventional financial markets and blockchain infrastructure.
Bitcoin Holdings Rise Amid Disappointing Earnings
Coinbase’s expansion news came alongside the release of its Q2 2025 financials, which showed mixed signals. While the company added 2,509 BTC, worth approximately $290 million, to its holdings, overtaking Tesla among public Bitcoin holders, it also reported underwhelming earnings. Revenue for Q2 came in at $1.5 billion, falling short of analysts’ $1.59 billion estimate. The miss triggered a more than 9% drop in share price during after-hours trading.
Despite the earnings miss, CEO Brian Armstrong reaffirmed the company’s bullish stance on Bitcoin, writing on X,
“Coinbase is long Bitcoin. Our holding increased by 2,509 BTC in Q2, and we keep buying more.”
Competitive Landscape Heats Up
Coinbase’s expansion into tokenized equities and prediction markets places it in more direct competition with platforms like Robinhood and Kraken. Robinhood recently reported a 45% year-over-year revenue increase, surpassing expectations with $989 million in Q2 revenue.
By diversifying its offerings, Coinbase is betting that on-chain access to both crypto-native and traditional assets will position it as the go-to trading venue in an increasingly tokenized financial world.
Disclaimer: This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice
