BlockBeats reports, on July 22, according to Bitcoin Magazine, the Mexico-based real estate company Grupo Murano, with a market value of $1 billion, is launching a strategy to 'integrate Bitcoin into operations' aimed at optimizing its financial situation by shifting from a traditional heavy-asset model to a Bitcoin-centric financial management model. The company manages hotels under brands such as Hyatt and Mondrian, as well as residential and commercial properties in cities like Cancun and Mexico City, planning to convert assets into Bitcoin through refinancing and sale-leaseback. This approach can reduce debt and equity on the balance sheet while maintaining operational control.
Murano's goal is to build a $10 billion Bitcoin treasury within five years. Murano also plans to accept Bitcoin payments at all its hotels and will explore opportunities to host Bitcoin conferences at its hotels. The company's focus remains on high-margin development projects, allocating 20-30% of its business to real estate and 70-80% to Bitcoin holdings.
