The Bitcoin enterprise-level investor Strategy (formerly MicroStrategy), which once claimed to 'always buy at the peak', has stepped up again. According to an 8-K document submitted to the SEC on Monday, Strategy spent $472.5 million to purchase 4,225 bitcoins at a unit price of $111,827 between July 7 and 13.
As of now, Strategy's Bitcoin holdings have surpassed 600,000, reaching 601,550 coins, valued at over $73 billion. According to co-founder and executive chairman Michael Saylor, Strategy's total cost basis for its holdings is about $42.9 billion (including fees and related expenses), with an average acquisition cost of $71,268 per Bitcoin.
Strategy has acquired 4,225 BTC for ~$472.5 million at ~$111,827 per bitcoin and has achieved BTC Yield of 20.2% YTD 2025. As of 7/13/2025, we hodl 601,550 $BTC acquired for ~$42.87 billion at ~$71,268 per bitcoin. $MSTR $STRK $STRF $STRD https://t.co/cdUkviddqp
— Michael Saylor (@saylor) July 14, 2025
So far, Strategy's unrealized profit (paper gain) from its Bitcoin holdings is approximately $30 billion, holding about 2.8% of the total Bitcoin supply (21 million).
Strategy's source of funds for this buying spree mainly comes from three major fundraising channels, including the sale of common stock MSTR, and three perpetual preferred stocks Strike (STRK), Strife (STRF), and Stride (STRD).
According to the announcement, last week Strategy raised approximately $330.9 million by selling 797,000 shares of MSTR stock through the 'At-the-Market' (ATM) mechanism, with a remaining issuance capacity of up to $17.78 billion.
In addition, Strategy also sold 573,976 shares of STRK stock, raising about $71.1 million, with over $20.45 billion of STRK issuance capacity remaining; for STRF, it sold 444,005 shares, raising about $55.3 million, with a remaining issuance capacity of about $1.88 billion; simultaneously, it also sold 158,278 shares of STRD, raising $15 million, with a remaining issuance capacity of about $4.19 billion.
It is worth mentioning that these fundraising activities are part of the company's '42/42' plan, which aims to raise a total of $84 billion by 2027 for ongoing Bitcoin purchases.
Strategy is not the only company investing in Bitcoin. According to data from Bitcoin Treasuries, there are currently 141 publicly traded companies worldwide that have included Bitcoin in their asset allocation, including newcomers like Twenty One Capital with Tether as a background, Trump Media & Technology Group, and GameStop, all of whom are following Strategy's asset allocation model. Japanese company Metaplanet also announced on Monday that it purchased an additional 797 bitcoins, bringing its total holdings to 16,352.
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"Once said to 'always buy at the peak'! Strategy invests $470 million more in Bitcoin" this article was originally published on (Blockkey).
