Bitcoin maintains its strength with institutional adoption in volatile markets
Cryptocurrency markets are standing out not only with price movements but also with institutional adoption, regulatory developments, and investor behaviors as we approach the middle of 2025.
Bitcoin recently approached $112,000, reaching an all-time high. This rise was followed by a correction influenced by geopolitical and macroeconomic developments. While efforts are being made to resolve trade tensions between China and the US, the high tension along the Israel-Iran line caused sudden sales and short-term fluctuations in the markets. Last Friday, Bitcoin initially dropped to the $102,000 range but later rose to the $106,000 level.
The number of companies investing in Bitcoin is increasing
Despite short-term uncertainties in the market, the long-term outlook presents a much more positive and in-depth picture. The interest of institutional investors continues unabated. In addition to pioneering companies like Strategy and Metaplanet, which have adopted Bitcoin as a long-term strategic asset, new institutional buyers are also emerging. Meal preparation company DDC Enterprise took its first step with a goal of purchasing 5,000 BTC over three years, while US retail giant GameStop announced that it has made approximately $510 million in Bitcoin investments in recent weeks.
Germany-based pharmaceutical company Evertz Pharma added Bitcoin to its strategic reserves by purchasing 100 BTC. Japanese fashion giant ANAP Holdings became another institutional buyer in Asia, increasing its reserves to over 153 BTC after Metaplanet. Digital finance company Mercurity Fintech announced plans to raise funds to create an $800 million Bitcoin treasury. Ukraine has introduced a bill that anticipates adding Bitcoin to the Central Bank's reserves. Similar institutional trends are also present in the Ethereum space.